Contracting Business Media Kit

Please click here to download a .pdf (2.5mb) of our 2008 Media Kit. It includes important information about our editorial, award programs, HVAC Comfortech, ancillary products and supplements, and additional advertiser services.

If you would like to receive the full-color print version of the Media Kit, please click here.

To download a .pdf you must have Adobe Acrobat. If you don’t have Adobe Acrobat, click here to download it for free.

Print Advertising

2008 Rate Card

Click here to download our 2008 Rate Card. If you’re interested in a high frequency advertising program, click here to download a pdf describing our special Market Leaders Program. The National Quality Home Comfort Awards section, published in our July issue, is reprinted and mailed the entire circulation of Contracting Business PLUS an additional 5,000 top home builders. There is a 20% premium for advertising in this section. Online Advertising CB interactive ( www.contractingbusiness.com) offers several unique advertising opportunities. From banner ads to site sponsorships we’re certain we have the right package for you. E-mail Kate Hoban( khoban@penton.com) to request more information. To download a .pdf you must have Adobe Acrobat. If you do not have Adobe's FREE Acrobat reader, click here to download.

Circulation

The $100 billion mechanical systems market encompasses HVACR systems and system components installed in residential, commercial, and industrial buildings, and defines a broad range of HVACR activities including new construction, modernization, alteration, repair, replacement, and service.

Contracting Business blankets this market, reaching 95% of the key individuals who consider, recommend, and purchase your products.

Click here to download a .pdf of our current BPA statement.

To download a .pdf you must have Adobe Acrobat. If you don’t have Adobe Acrobat, click here to download it for free.

HVACR Distribution Business

Written exclusively for the HVACR & plumbing distribution community, each issue of HVACR Distribution Business covers the challenges, trends, products and technologies of interest to commercial, industrial, and residential wholesalers and rep firms.

Circulation
HVACR Distribution Business is a quarterly stand-alone supplement that mails to more than 10,000 distribution decision-makers – the entire wholesaler and manufacturer representative circulation of Contracting Business plus and additional 5,000 plumbing wholesaler/distributors.

More Info
Click here to download a .pdf of the 2007 HVACR Distribution Business Rate Card and Editorial Calendar.

Radiant Living

The official publication of the Radiant Panel Association (RPA), each issue of Radiant Living promotes the features and benefits of this effective, efficient, and profitable sector of the HVAC industry.

Circulation
Each issue mails to more than 105,000 prospects: a combination of Contractor Magazine’s plumbing/hydronic heating contractor subscriber list, Contracting Business Magazine’s HVACR contractors subscriber list, and HPAC Engineering Magazine’s consulting engineer/architectural and building owner subscriber list.

More Info
Click here to download a .pdf of the Radiant Living Rate Card and Editorial Calendar.

Refrigeration Systems and Store Design

Target the profitable food store market with Refrigeration Systems & Store Design, a highly-specialized publication written exclusively for supermarket and convenience store professionals. This quarterly reference reaches those directly responsible for designing, purchasing, installing and servicing refrigeration and related food store systems like lighting and controls.

Circulation
Mails to 8,000 Supermarket/Convenience Store Decision-Makers, 150 Demand-Side Management Utility Decision-Makers, and 43,040 HVACR Contractor Buying Influences

More Info
For specifics about the upcoming issue, click here to download a
.pdf of the current promo.

ARI Magazine

Created in collaboration with the Air-Conditioning & Refrigeration Institute (ARI), this “state of the industry” annual report provides information on crucial trends and issue impacting the air conditioning and refrigeration business.

Circulation
Each issue mails to more than 108,000 subscribers of Contracting Business and HPAC Engineering , plus members of the U.S. Congress and key individuals at the Environmental Protection Agency and Department of Energy.

More Info
The most recent ARI magazine was published in 2005.

HVACR Guide to Controls

The only supplement of its kind, the HVACR Guide to Controls provides specifying contractors the information they need to manage a successful controls business.

Circulation
The Controls Guide is published as a supplement of the October Controls issue of Contracting Business, so it reaches the entire Contracting Business circulation including 33,926 HVACR contractors who do commercial work.

HVAC Contractor’s Guide to Total Comfort Control

This special supplement delves into the four main areas that impact total comfort: ENERGY, TEMPERATURE, AIR DISTRIBUTION, and HUMIDITY. It’s a critical and comprehensive reference for residential contractors who want to stay on the leading edge of comfort control.

Circulation
This Guide is published as a supplement of the June issue of Contracting Business, so it reaches the entire Contracting Business circulation including 31,582 contractors who do residential work.

More Info
For specifics about the upcoming issue, click here to download a .pdf of the current promo.

Hydronics

Contracting Business and the Hydronics Institute have joined forces to deliver the fundamentals of incorporating hydronics into an HVACR contractor’s business portfolio.

Circulation
Each issue mails the entire circulation of Contracting Business – that’s 49,000 HVACR decision-makers including 43,937 contractors!

Ancillary Products

The following products are available at various times throughout the year through Contracting Business. Click the image below to download a .pdf of the current promotion, including rates and deadlines.

To download a .pdf you must have Adobe Acrobat.
If you do not have Adobe's FREE Acrobat reader, click here to download.

eMedia: ContractingBusiness.com and HVAC-Talk.com

Generate tremendous traffic by advertising where more than 75,000 unique visitors per month visit, with more than 144,000 visits per month, and more than 2.5 million page views per month.

Literature Digest

Each 1/8 page Literature Digest ad unit feature a full-color photograph and description of your current product brochures or catalogs. Use them to arm your sales force with a pre-qualified database of individuals who actively request your sales literature.

Availability
Published in the January, May, July and September issues of Contracting Business

Action Cards

Our Action Card deck is mailed twice a year to the entire Contracting Business circulation. It’s ideal for generating new sales leads, testing new markets, and introducing new products. Responses come directly to you.

Availability
The Action Card decks are mailed in Spring and Fall.

Smart Products

These 1/8 page ad units (featuring a photograph and description of your products) are extremely cost effective for reaching thousands of contractors who purchase products like yours. They’re positioned in the main body of the magazine and on www.contractingbusiness.com for 90 days, with a FREE link to your Smart Products unit to your website.

Availability
Smart products are available in every issue of Contracting Business.

HVACR Website Directory

The “internet yellow-pages” of the HVACR industry, this valuable directory lists the Website addresses for more than1,000 manufacturers, trade associations, Internet resources, consolidators, distributors, and software vendors. Also available are Website Review Units, which give readers a detailed description of what they’ll find on your site.

Availability
The HVACR Website Directory in published annually in the June and December issues of Contracting Business.

Information Technologies Guide

Divided into two sections, the Information Technologies Guide includes a comprehensive listing of IT products, and a “where-to-buy” ad section featuring 1/8 page, full-color ad units detailing how and where to purchase your software products, wireless technologies, or communication devices.

Availability
The Information technologies Guide is published in the May issue of Contracting Business.

Advertorials

A unique combination of editorial and advertising, full-page, full-color advertorials are perfect for running case studies, company profiles, literature or product reviews, tech tips, or testimonials.

Multi-Page Inserts

Multi-page inserts are available at low cost in the issue of your choice with the option of providing a supplied insert or having your insert printed ROP.

Innovations Product Reviews

Published once a year in the January International Air Conditioning, Heating, Refrigerating Show Issue of Contracting Business, these 1/6-page product reviews are FREE when you purchase a 1/4-page ad or larger in the January issue of Contracting Business. Contractors vote on the products they deem “most innovative,” and winning manufacturers receive free advertising space.

Manufacturer’s Showcase

Showcase your products or services for free! Just purchase a full or half page in the December issue of Contracting Business and you’ll receive a FREE advertorial of equivalent size in the same issue. A unique combination of editorial and advertising, full-page, advertorials are perfect for running case studies, company profiles, literature or product reviews, tech tips, or testimonials.

Total Comfort House Posters

This one-of-a-kind brochure and fold-out poster can be customized and reprinted with your company logo, special ads, or additional company information placed on its pages. It’s a great tool to hand out to your dealers and distributors for a fraction of the cost to produce it on your own.

Click here to download a .pdf of the order form.

Commemorative Industry Print– “A World of Difference”

In this intricate painting, artist Bob Novak gives us his artistic interpretation of the range of benefits HVACR has brought to mankind. From living and working comfortably in desert heat and arctic cold, to purchasing fresh produce from around the globe at our local grocery stores, HVACR has made it possible for humans to thrive in ways that we never would’ve thought possible just 100 years ago.

Commissioned for the April cover of ARI magazine, this 36” X 26” print is a beautiful reminder of the benefits of HVACR. It’s ideal for your office, your showroom, or as a gift for anyone in the HVACR industry.

To order, send a check or money order for $99 payable to Contracting Business and send to:

ARI Cover Poster
Contracting Business
1300 E. 9th St.
The Penton Media Bldg
Cleveland, OH 44114-1503

If you have any questions, please contact Marge Dietrich at 216-931-9550 or mdietrich@penton.com.

In step with the growing popularity of computer-to-plate publishing, Penton Media is proud to offer our advertisers the option of submitting their advertisements in digital, or electronic, form.

Using computer-to-plate technology in place of the traditional film negative process produces a higher quality print ad, increases the accuracy of the ad's color registration and decreases the costs associated with film production.

Since virtually all ads shipped to publications on film exist as digital files at some point in the process, it makes sense to take advantage of this simple, time-saving option. Traditionally, once the final ad is ready for shipment the time- and labor- intensive step of processing the film begins. This cumbersome step can be avoided by submitting digital files instead.

This Web site will guide you through the process of submitting digital ads electronically. Preferred files are PostScript or PDF files. When your final ad is ready to be submitted, start at the Submit Digital Ad page where you will complete a prepress order form and upload your file.

For more information or for help in creating digital files for Penton Media, please contact our Technical Support Team at 216-696-7000 x1727, or 800/321-7003.

Readership Studies

Each year, selected issues of Contracting Business are studied for advertising and editorial effectiveness. Results are based on a random sample of Contracting Business subscribers. Readership Studies are FREE when you purchase a 1/2 page ad or larger in the studied issues.

Contracting Business Readership Study

To objectively and accurately measure readership, editorial interest and usefulness, Contracting Business hired Decision Analyst, one of the nation's premier independent marketing research firms and a leading research firm within the HVAC industry, to survey HVACR contractors nationwide. We wanted to identify what magazines contractors read, what magazines are preferred, what magazines are perceived as the best sources of new product information, and how contractors view the magazines they read.

The results were astounding! Contracting Business came out far ahead of its competitors as the #1 trade publication in the HVACR industry.

Click here for a summary or click here to download a Powerpoint Presentation with audio (6.4mb - fast internet connection recommended).

The Homeowner Report Card on the HVAC Industry

What Consumers Want from their Comfort Systems
Equipment manufacturers, distributors and contractors have a real opportunity to change the behavior of consumers who are in the process of purchasing and/or upgrading their comfort systems. Understanding what consumers want is the first step.

Order The Homeowner Report Card in print or on CD-ROM and you'll get an in-depth analysis of consumer needs that are key to increasing customer satisfaction and therefore, your business.

This exclusive market report by Contracting Business Magazine reveals answers to questions like these:

• How satisfied are homeowners with their heating and air conditioning systems?
• What characteristics of their home's comfort systems need improvement?
• How much would homeowners be willing to pay to get these problems corrected?
• What factors are most important in selecting a heating or air conditioning contractor?

Click here to download a .pdf of the order form.

Custom Studies

Contracting Business also offers custom studies to assess potential markets, purchasing practices, competitive activity, and overall advertising effectiveness. For more information, contact your Contracting Business sales representative. Click here to find the sales representative in your area.

Welcome To The Exclusive Regional Advertisers

Click here to view a list of manufacturers.