What makes a dynamic organization? Imagine that yours has customers raving about your service, profits through the roof, employees constantly learning, and community involvement so warm and fuzzy that your neighborhood can’t help but know what your business is about.

A dynamic organization accomplishes the following:

1. Achieves its financial goals of revenue growth and bottom line profit attainment.

2. Promotes and rewards employee involvement.

3. Develops a raving customer following.

4. Participates in the community.

5. Behaves ethically.

The dynamic organization realizes that company thrives based on how people are treated. When employees are treated as part of the solution, their confidence soars — and it becomes visible to everyone, especially your customers.

Many HVAC customers still come from word-of-mouth. Once those customers spread the word to their friends and family, it allows your company to grow in the community and achieve higher status and profitability.

Mike Moore is the HVAC Training Director at HVAC Learning Solutions, an HVAC industry expert in sales, technical, and business training. Visit Mike’s blog for more insights. Mike can be reached on Twitter @hvaclearning or on Google+ at gplus.to/hvactraining.