There's nothing quite like a victory in auto racing, because many factors are beyond the driver's control, such as the condition of the track, a sudden engine malfunction, and the other drivers.
Kevin Harvick avoided any such trouble at this year’s Daytona 500, as he put the pedal to the metal to inch past Mark Martin to win the classic race by two-hunredths of a second.
The race marked Rheem Manufacturing Company’s major associate sponsorship debut for the NEXTEL Cup Series season, and that car you may have seen on display at the AHR Expo performed beautifully for Harvick, a member of the Richard Childress Racing Team.
With 200,000 in the stands, including 75 Rheem distributor and contractor guests, Harvick came from the outside to inch past Harvick at the line, as multiple crashes ensued behind them.
The finish marked Harvick’s first Daytona 500 victory and capped his clean sweep of Daytona’s Speedweeks two marquee races – the Busch Series on Saturday and the NEXTEL Cup Series on Sunday.
For Rheem, it marked a grand entry into its most prominent sponsorship in the Company’s 80-year history—and provided a life-long memory for all the Rheem VIP contractor guests who were jointly hosted by Rheem, Gemaire Distributing, Wittichen Supply, and SCP POOLCORP.
Rheem Manufacturing Company is sponsoring the No. 29 car in all 36 races of the NASCAR NEXTEL Cup Series in 2007, and will be hosting VIP guests at every race throughout the season. The Corporate sponsorship is part of the company’s aggressive marketing plans to further support the objectives of all its businesses units across the Rheem enterprise, including broader, more valuable exposure of its Ruud, Raypak and Rheem product brands.
For more about how you may qualify to participate in the elite VIP Speedway Experience, contact your local Rheem, Ruud, or Raypak Distributor. For more information about Rheem Manufacturing Company’s sponsorship, including Harvick information and to see photos from every race, visit