Ever dumped money on direct mail letters that got absolutely no response? Or perhaps you got a response, but from the wrong prospects… you know, the “price-shoppers” or those unable to finance who still find time to waste your time while “just checking around.”
Back when I was growing up – which is weird, since I’m not grown up yet – astrology was just catching on. Signs of the Zodiac, the Age of Aquarius, and predictions by ladies with too much eye makeup were everywhere.
If you’re in the HVAC industry and you’ve heard anything about Indoor Air Quality (IAQ), you know it’s important. You know that energy efficient homes seal in and recirculate the same germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know that indoor air can be 12 times more polluted that the air outside.
I’m not used to being shocked, stunned, and nearly speechless – or at least I wasn’t until I started paying attention at the gas pump. But this question that I received from a reader left me, frankly, a bit flabbergasted
I’ve got a fondness for old houses, old cars, and old buildings too. So, on any given day, things are breaking all around me, “just because.” I’ve got contractors on speed-dial (though some have me on call-block) relative to every system that can fail, which of course means all of them. To contractors, I am a walking invoice.
In a sales interaction, which thought is most likely to run through your head: This customer is a problem or This customer has a problem? The one-word difference speaks volumes about your potential for sales and marketing success.
I’ve been going to Comfortech for 10 straight years, and I’ve learned how these things operate. I know the “sneaky” things they don’t put in their glossy brochures.So they asked me to “write something” on Comfortech, but failed to give me boundaries, and instructions. (I bet they don’t make that mistake again!)
Contractors tend to assume that their technicians “just know” what to do once they’re in a customer’s home. To an extent that’s true. They know that they are there to solve the customer’s problem as quickly and efficiently as possible.
You can't do your job efficiently without the correct tools, and that goes for transportation as well. Get up to speed with this sampling of commercial & residential trucks and accessories from leading manufacturers!
In our second annual truck review, we share with you the latest improvements from the leading truck manufacturers. It’s time to consider the vehicles you’ll need to update your fleet and take advantage of the latest truck designs to help grow your bottom line.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More