Ever dumped money on direct mail letters that got absolutely no response? Or perhaps you got a response, but from the wrong prospects… you know, the “price-shoppers” or those unable to finance who still find time to waste your time while “just checking around.”
Back when I was growing up – which is weird, since I’m not grown up yet – astrology was just catching on. Signs of the Zodiac, the Age of Aquarius, and predictions by ladies with too much eye makeup were everywhere.
If you’re in the HVAC industry and you’ve heard anything about Indoor Air Quality (IAQ), you know it’s important. You know that energy efficient homes seal in and recirculate the same germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know that indoor air can be 12 times more polluted that the air outside.
I’m not used to being shocked, stunned, and nearly speechless – or at least I wasn’t until I started paying attention at the gas pump. But this question that I received from a reader left me, frankly, a bit flabbergasted
I’ve got a fondness for old houses, old cars, and old buildings too. So, on any given day, things are breaking all around me, “just because.” I’ve got contractors on speed-dial (though some have me on call-block) relative to every system that can fail, which of course means all of them. To contractors, I am a walking invoice.
In a sales interaction, which thought is most likely to run through your head: This customer is a problem or This customer has a problem? The one-word difference speaks volumes about your potential for sales and marketing success.
I’ve been going to Comfortech for 10 straight years, and I’ve learned how these things operate. I know the “sneaky” things they don’t put in their glossy brochures.So they asked me to “write something” on Comfortech, but failed to give me boundaries, and instructions. (I bet they don’t make that mistake again!)
Contractors tend to assume that their technicians “just know” what to do once they’re in a customer’s home. To an extent that’s true. They know that they are there to solve the customer’s problem as quickly and efficiently as possible.
Goodman, Amana brand and Daikin North America HVAC systems and products are now being produced at the 4.1 million sq. ft. at Daikin Texas Technology Park. McCaul took time to hold a town hall and a question-and-answer session with some Daikin employees who live in his district....More
Two contractors with similar backgrounds compete in the same market. One succeeds stunningly. The other plods along. Here are eleven ways successful contractors separate themselves.
1. Dissatisfied With the Status Quo
Successful contractors do not accept that the way things are today is the way things will be tomorrow. For them, the status quo is temporary. They believe things can be better. Whether you believe things can be better or not, you are right.
2. Made a Choice...More