Ever dumped money on direct mail letters that got absolutely no response? Or perhaps you got a response, but from the wrong prospects… you know, the “price-shoppers” or those unable to finance who still find time to waste your time while “just checking around.”
Back when I was growing up – which is weird, since I’m not grown up yet – astrology was just catching on. Signs of the Zodiac, the Age of Aquarius, and predictions by ladies with too much eye makeup were everywhere.
If you’re in the HVAC industry and you’ve heard anything about Indoor Air Quality (IAQ), you know it’s important. You know that energy efficient homes seal in and recirculate the same germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know that indoor air can be 12 times more polluted that the air outside.
I’m not used to being shocked, stunned, and nearly speechless – or at least I wasn’t until I started paying attention at the gas pump. But this question that I received from a reader left me, frankly, a bit flabbergasted
I’ve got a fondness for old houses, old cars, and old buildings too. So, on any given day, things are breaking all around me, “just because.” I’ve got contractors on speed-dial (though some have me on call-block) relative to every system that can fail, which of course means all of them. To contractors, I am a walking invoice.
In a sales interaction, which thought is most likely to run through your head: This customer is a problem or This customer has a problem? The one-word difference speaks volumes about your potential for sales and marketing success.
I’ve been going to Comfortech for 10 straight years, and I’ve learned how these things operate. I know the “sneaky” things they don’t put in their glossy brochures.So they asked me to “write something” on Comfortech, but failed to give me boundaries, and instructions. (I bet they don’t make that mistake again!)
Contractors tend to assume that their technicians “just know” what to do once they’re in a customer’s home. To an extent that’s true. They know that they are there to solve the customer’s problem as quickly and efficiently as possible.
Air conditioning and related product sales really got heated during the 1960s. Residential HVAC became more accessible for more homeowners, and building owners were brining rooftop systems installed on new and existing buildings. Here's a gallery of HVACR advertising from the 1960s.
Commercial, industrial and residential contractors will want to check out these products! Take a look at an air-cooled liquid chiller, dampers, trade professional gloves, air curtains, a water-source HVAC system and hand-held IAQ monitor, just to name a few! Don't forget to click on the manufacturers' link for more info.
In the HVAC market this month we're showcasing commercial products like a mixed-flow exhaust fan, air-cooled scroll chiller, and a flanged globe valve linkage. For residential contractors there's a split-system air conditioner, communicating wall control, and an AC compressor lift. Our July Product Showcase Award goes to Mr.PEX Systems and their integrated dynamic control system which won in the Controls category.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians.