Ever dumped money on direct mail letters that got absolutely no response? Or perhaps you got a response, but from the wrong prospects… you know, the “price-shoppers” or those unable to finance who still find time to waste your time while “just checking around.”
Back when I was growing up – which is weird, since I’m not grown up yet – astrology was just catching on. Signs of the Zodiac, the Age of Aquarius, and predictions by ladies with too much eye makeup were everywhere.
If you’re in the HVAC industry and you’ve heard anything about Indoor Air Quality (IAQ), you know it’s important. You know that energy efficient homes seal in and recirculate the same germs, allergens, and chemicals. You know this can cause health issues for occupants within the home. You know that indoor air can be 12 times more polluted that the air outside.
I’m not used to being shocked, stunned, and nearly speechless – or at least I wasn’t until I started paying attention at the gas pump. But this question that I received from a reader left me, frankly, a bit flabbergasted
I’ve got a fondness for old houses, old cars, and old buildings too. So, on any given day, things are breaking all around me, “just because.” I’ve got contractors on speed-dial (though some have me on call-block) relative to every system that can fail, which of course means all of them. To contractors, I am a walking invoice.
In a sales interaction, which thought is most likely to run through your head: This customer is a problem or This customer has a problem? The one-word difference speaks volumes about your potential for sales and marketing success.
I’ve been going to Comfortech for 10 straight years, and I’ve learned how these things operate. I know the “sneaky” things they don’t put in their glossy brochures.So they asked me to “write something” on Comfortech, but failed to give me boundaries, and instructions. (I bet they don’t make that mistake again!)
Contractors tend to assume that their technicians “just know” what to do once they’re in a customer’s home. To an extent that’s true. They know that they are there to solve the customer’s problem as quickly and efficiently as possible.
ContractingBusiness.com is accepting nominations for its 2015 HVAC Residential Contractor of the Year Award.
This award is given to a residential contractor who represent the best the residential HVAC industry has to offer....More
Sporlan Division of Parker Hannifin Corporation, a manufacturer of HVAC/R components, is pleased to announce the grand opening of their new state of the art refrigeration system training center....More
Join Sean Kilcarr, Senior Editor at Fleet Owner, to hear about advancements in light vehicle manufacturing and technology. Sean will cover the latest manufacturing trends, including aluminum body frames, new van models for 2015 and how manufacturers are addressing fuel efficiency through technology....More
The U.S. Bureau of Labor Statistics reported that by 2030, Millennials will be 75 percent of the workforce. With an aging contractor workforce, businesses will need to appeal to and hire this generation of workers.
A recent study from the National Institute of Standards and Technology found that even if a customer purchases the best, most energy-efficient air conditioners, heat pumps and other tools, it may go to waste if the equipment is not properly installed.