About 70% of acquisitions fail to reach their budgeted goals. How’s that for a frightening statistic, especially if you’re eyeing up a purchase? I don’t share that with you to scare you away from mergers. I share it because it’s important to discuss why most acquisitions fail.
In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.”
It’s an unfortunate reality of our industry that many of our customers think, “HVAC companies are all the same.” Taking that one step further, they think, “If all HVAC companies are the same, then I may as well buy from the company with the lowest price.” It’s a sad thought process, but it’s not their fault. It’s ours.
As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they’re different from their competition. More importantly, they haven’t explained why their customers should care. That’s why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial.
In my last article, I answered some important questions to get you thinking about how you can leverage your HVAC website to generate leads for you. Today, we’ll talk about attracting customers and prospects to your site, and some insight into tracking your results. If you missed the previous article, click here to read it.
Check out this month's selection of products which includes a whole house IAQ system, wind-driven hurricane louvers, and much more!
Our product showcase award winner this month is VLE Enterprises with their point based incentive program.
Remote monitoring for refrigeration systems is the next best thing to being in the store or warehouse. Here's a quick look at four vendors —three of which may be new for some readers — with monitoring solutions.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More