About 70% of acquisitions fail to reach their budgeted goals. How’s that for a frightening statistic, especially if you’re eyeing up a purchase? I don’t share that with you to scare you away from mergers. I share it because it’s important to discuss why most acquisitions fail.
In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.”
It’s an unfortunate reality of our industry that many of our customers think, “HVAC companies are all the same.” Taking that one step further, they think, “If all HVAC companies are the same, then I may as well buy from the company with the lowest price.” It’s a sad thought process, but it’s not their fault. It’s ours.
As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they’re different from their competition. More importantly, they haven’t explained why their customers should care. That’s why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial.
In my last article, I answered some important questions to get you thinking about how you can leverage your HVAC website to generate leads for you. Today, we’ll talk about attracting customers and prospects to your site, and some insight into tracking your results. If you missed the previous article, click here to read it.
American Standard Heating & Air Conditioning has launched American Standard Air 360°™ a free, downloadable mobile app designed for busy, “on-the-go” heating ventilation and air conditioning (HVAC) professionals....More
The power tool market’s search for professional oscillating multi-tools that deliver on the promise of maximum power transmission and quick accessory changeout is realized in the Bosch® Starlock™ family of oscillating multi-tools and accessories.
To meet user demand for more aggressive accessories and a larger contact surface for faster work, Bosch has engineered a reimagined interface system paired with corresponding oscillating multi-tool power....More
Trane U.S., Inc. managed Phase 2 of this 220,000 sq. ft. mechanical restoration project for the historic Missouri Athletic Club, with $2.4 million in energy improvements and plant upgrades. Integrated Facility Services, Inc. served as HVAC subcontractor.
Johnson Controls will become the “Official Smart City Partner” of Hall of Fame Village, which includes venues such as a virtual reality, state-of-art Johnson Controls Hall of Fame Experience. Set to open in 2019.