Blaine Fox

Communicating After a Merger or Acquisition of an HVAC Contractor – Part 1
About 70% of acquisitions fail to reach their budgeted goals. How’s that for a frightening statistic, especially if you’re eyeing up a purchase? I don’t share that with you to scare you away from mergers. I share it because it’s important to discuss why most acquisitions fail.
Refreshing your brand – Part 3 of 3: Communicating Your Brand to Your Customers
In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.”
Refreshing Your Brand, Part 2: Working Your Brand From the Inside Out
It’s an unfortunate reality of our industry that many of our customers think, “HVAC companies are all the same.” Taking that one step further, they think, “If all HVAC companies are the same, then I may as well buy from the company with the lowest price.” It’s a sad thought process, but it’s not their fault. It’s ours.
Refreshing Your Brand and Why It Matters
As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they’re different from their competition. More importantly, they haven’t explained why their customers should care. That’s why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial.
How to Make Your Website Work for You, Part 2
In my last article, I answered some important questions to get you thinking about how you can leverage your HVAC website to generate leads for you. Today, we’ll talk about attracting customers and prospects to your site, and some insight into tracking your results. If you missed the previous article, click here to read it.

Feb 26, 2015

When and How to Hire All-Stars

Learn the attributes of the highest performers and the process to expose disastrous ones by:...More
Apr 22, 2015

Comfortech 365

If you're trying to run a profitable contracting business, you need to "attend" this online event!...More


Photos & Videos
Mar 26, 2015

B-500 Transportable Pipe Beveller

The RIDGID B-500 Transportable Pipe Beveller produces a high-quality bevel in less than two minutes...More
Recent Supplements

Leaders in HVACR/Hydronics Innovations


Sponsored Introduction Continue on to (or wait seconds) ×