Blaine Fox

Communicating After a Merger or Acquisition of an HVAC Contractor – Part 1
About 70% of acquisitions fail to reach their budgeted goals. How’s that for a frightening statistic, especially if you’re eyeing up a purchase? I don’t share that with you to scare you away from mergers. I share it because it’s important to discuss why most acquisitions fail.
Refreshing your brand – Part 3 of 3: Communicating Your Brand to Your Customers
In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.”
Refreshing Your Brand, Part 2: Working Your Brand From the Inside Out
It’s an unfortunate reality of our industry that many of our customers think, “HVAC companies are all the same.” Taking that one step further, they think, “If all HVAC companies are the same, then I may as well buy from the company with the lowest price.” It’s a sad thought process, but it’s not their fault. It’s ours.
Refreshing Your Brand and Why It Matters
As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they’re different from their competition. More importantly, they haven’t explained why their customers should care. That’s why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial.
How to Make Your Website Work for You, Part 2
In my last article, I answered some important questions to get you thinking about how you can leverage your HVAC website to generate leads for you. Today, we’ll talk about attracting customers and prospects to your site, and some insight into tracking your results. If you missed the previous article, click here to read it.

Nov 4, 2014

Contractors and Technology: Tools for Improving Efficiency

Join contractor technology expert, Bill Feldman and Square's, Michael Lau, to discuss how incorporating technology into your daily operations can help streamline business functions, improve efficiency and grow your business. During this webinar business owners, service managers and sales managers will gain insight on:...More
Mar 5, 2014

Comfortech 365

If you're trying to run a profitable contracting business, you need to "attend" this online event!...More
Photos & Videos
Oct 17, 2014

What Comes to Mind When You Hear RIDGID?

Fun discussions with loyal RIDGID tool users at the 2014 Pumper & Cleaner Environmental Expo -- "What comes to mind when you hear RIDGID?"...More

Newsletter Signup


Sponsored Introduction Continue on to (or wait seconds) ×