About 70% of acquisitions fail to reach their budgeted goals. How’s that for a frightening statistic, especially if you’re eyeing up a purchase? I don’t share that with you to scare you away from mergers. I share it because it’s important to discuss why most acquisitions fail.
In the first two installments of this article, I discussed the importance of branding your company as the “energy-saving experts.” That’s because if your customers see you as the “guys who save energy,” that really means they see you as the “guys who save money.”
It’s an unfortunate reality of our industry that many of our customers think, “HVAC companies are all the same.” Taking that one step further, they think, “If all HVAC companies are the same, then I may as well buy from the company with the lowest price.” It’s a sad thought process, but it’s not their fault. It’s ours.
As an HVACR contractor, you face major challenges in differentiating yourself from your competition and making yourself recognizable to your customers and prospects. Historically, HVAC contractors have done a poor job of communicating how they’re different from their competition. More importantly, they haven’t explained why their customers should care. That’s why the commitment of your organization--from the top down--to a strong brand strategy and brand message is crucial.
In my last article, I answered some important questions to get you thinking about how you can leverage your HVAC website to generate leads for you. Today, we’ll talk about attracting customers and prospects to your site, and some insight into tracking your results. If you missed the previous article, click here to read it.
Toshiba Corporation and United Technologies Corporation today announced plans to establish India, North America and Europe to support global innovation for heating, ventilating and air-conditioning engineering centers in (HVAC) products....More
J.R. Jones, the President and CEO of Rheem released a statement today regarding the untimely passing of Joe Fristik.
"I am heartbroken to announce Joe Fristik, Corporate Vice President, Marketing and National Accounts, passed away this morning in Atlanta, GA."...More
Sometimes the great outdoors gets into an HVAC system! Other times, good contractors find total hack jobs. Our updated "Wall of Shame" gallery shows what the good HVAC guys find on the job, sometimes in new homes!
Growing a business from the ground-up can be tough. We can’t all be lucky enough to win the lottery (like some HVAC companies have), but with the proper steps and work ethic, we don’t need to strike it rich. A business can be grown organically and see a fantastic level of success.