There are five aspects about salesmanship that are often misunderstood: enthusiasm, showmanship, the concept that more is better, body language, and making multiple closing attempts. Let's shed some light on these.
If your service technicians run spring tune-up calls in a routine manner and don’t sell any additional work, these calls can lose money. Or, they can be run in a way that makes them your most profitable calls.
When it comes to residential heating and air conditioning sales, you don’t always have to ask people to buy. You can ask them if seems affordable, or makes sense, or if what you’re offering is something they’d like to have. If you get any response other than a direct no, assume they’ve bought and congratulate them on their purchase.
Staying connected online is no longer an option, nor is it only for techno-nerds and large companies. It’s as important as the Yellow Pages used to be. Here are my suggestions for staying connected during the upcoming year.
As I wrote them out for you I realized I need to take a little of my own advice.
Some HVAC businesses have truck wraps that are so amazing in their design that customers WANT to call them back, just to have another look at their vehicles. Here are some truck wraps Graphic D-Signs has completed for many HVAC contractors.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians.