Dominick Guarino

Dominick
Guarino
Chief Executive Officer,
National Comfort Institute
63

Dominick Guarino is CEO of National Comfort Institute (NCI), (www.nationalcomfortinstitute.com), the nation’s premier Performance-Based training,
certification, and membership organization, focused on helping contractors grow and become more profitable. His email is domg@ncihvac.com. For more info on performance-based contracting, go to WhyPBC.com or call NCI at 800/633-7058.

Articles
2017: A Year for Positive Change
HVAC contractors have a lot to be optimistic about for 2017. This small business-friendly environment should easily extend to 2020 and beyond.
Eliminate Seasonal Swings: Use a Retail Approach for HVAC
The key to retail is a constant flow of new product messaging and merchandising to keep customers coming back to the store, combined with regularly scheduled “sale” events.
HVAC Industry at a Crossroads: Step Up or Be Stepped On!
We believed the industry would soon fix a large percentage of HVAC systems in customers' homes and buildings once the issue was recognized. Well, here we are, two decades later, and more than 90% of systems nationwide are still underperforming.
Don’t Discard Your Manual Test Instruments Yet!  2
Are we becoming too dependent on electronic HVACR instruments doing our thinking for us?
Performance 'Baby Step' 1: Fix the Air! 
HVAC companies with the shortest learning curve are the ones who approach delivering performance in smaller baby steps.
What Are YOU Selling?
When you offer solutions to problems that virtually every home has in common, there is no need to “sell them” on anything.
Strategic Planning: Not as Hard as it Sounds
Strategic plans should reflect the make-up of your company & how fast or slow you want to go.
Are You Checking Customer HVAC Systems Vital Signs?
The key is consistency and making initial testing mandatory on every service call – as well as new installations.
Cybersecurity: Do You Have a Plan?

With everything you have to deal with in your contracting business, there’s a good chance the last thing you’re worrying about is “cybersecurity.”

What Color is Your Ocean?
By adapting a "blue ocean" strategy, contractors can differentiate themselves in their marketplace and provide products and services with little or no competition.
Three Reasons Why DOE’s New Proposed Efficiency Standards Are So Wrong
Proposed efficiency standards from the Department of Energy could raise homeowner costs, jeopardize already agreed-upon standards, and cause larger home carbon footprints.
A Great Coach Can Make All The Difference
A coach is someone who will hold your hand and kick your butt at the same time.
WHPA Is Truly Raising The Bar For California
The Western HVAC Performance Alliance has become one of the country's most comprehensive and eclectic collections of individuals from all sectors of the Energy Efficiency and HVAC industries.
Home Performance: Lessons from 1995
The best tool for the HVAC professional interested in building a business that helps homeowners solve their safety, health, comfort, and energy efficiency problems is a thorough knowledge of the entire house and its HVAC system.
Advance Energy Auditor is testing the energy performance of a home
Integrating Performance-based Services Into Your Residential HVAC Contracting Company
It's time to make integrating performance-based contracting into your residential HVAC contracting firm a priority. Here are some tips on how to do so.
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