It was a half-century ago, 1964. The nation was still reeling from the impact of the Kennedy assassination. My family had just purchased a cool seven-passenger Chevy wagon. In spite of the hitting power of my hero Mickey Mantle, the St. Louis Cardinals had just overcome the Yankees in the World Series.
Let’s start with a premise. Your company is better, maybe even much better, than the competition. And since we’re done with that little nicety, let’s talk specifics. You are better for the following reasons… (Insert something real, measurable and substantial here.)
Research by industry consultant Brent Grover indicates the typical distributor invests more than $150,000 before a salesperson starts generating profit for the company. Think about this: that new guy out there struggling to figure things out is burning through dollars like a forest fire. Did this get your attention?
With this cultural background, is it any wonder so many salespeople burn their time servicing customers with little or no payback? To drive home just how pervasive this equal treatment for all ideals loom, allow me to relate a story. In distributors around the country, salespeople argue for technical support for customers lacking the potential to ever repay the investment costs of this precious commodity.
"The moment I slid out of my truck with the gun in my hand, I knew I was in way over my head. Not just a little over my head. So far over my head that my life would never be the same." And so begins Weldon Long's journey. Hear about it at Comfortech 2016....More
It’s hot everywhere. You’re running around like crazy. You’re making money, but it’s hectic and the hours are long. Pause for a minute and count your blessings. Here are 18 things to like about HVAC.
1. You Get to Be a Hero
Few people are more welcome than a service tech on a no-cool call when it’s 100 degrees outside or a no-heat call in freezing weather. Just seeing your truck pull up is a relief to the hot or cold homeowner....More
It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More