It was a half-century ago, 1964. The nation was still reeling from the impact of the Kennedy assassination. My family had just purchased a cool seven-passenger Chevy wagon. In spite of the hitting power of my hero Mickey Mantle, the St. Louis Cardinals had just overcome the Yankees in the World Series.
Let’s start with a premise. Your company is better, maybe even much better, than the competition. And since we’re done with that little nicety, let’s talk specifics. You are better for the following reasons… (Insert something real, measurable and substantial here.)
Research by industry consultant Brent Grover indicates the typical distributor invests more than $150,000 before a salesperson starts generating profit for the company. Think about this: that new guy out there struggling to figure things out is burning through dollars like a forest fire. Did this get your attention?
With this cultural background, is it any wonder so many salespeople burn their time servicing customers with little or no payback? To drive home just how pervasive this equal treatment for all ideals loom, allow me to relate a story. In distributors around the country, salespeople argue for technical support for customers lacking the potential to ever repay the investment costs of this precious commodity.
Check out the products showcased this month, with fluid-level transmitters, a wireless pressure/temperature sensor, a gas water heater, testers for auto voltage/continuity, direct internet connection, and more!
Air conditioning and related product sales really got heated during the 1960s. Residential HVAC became more accessible for more homeowners, and building owners were having rooftop systems installed on new and existing buildings. Here's a gallery of HVACR advertising from the 1960s.
Commercial, industrial and residential contractors will want to check out these products! Take a look at an air-cooled liquid chiller, dampers, trade professional gloves, air curtains, a water-source HVAC system and hand-held IAQ monitor, just to name a few! Don't forget to click on the manufacturers' link for more info.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians.