It was a half-century ago, 1964. The nation was still reeling from the impact of the Kennedy assassination. My family had just purchased a cool seven-passenger Chevy wagon. In spite of the hitting power of my hero Mickey Mantle, the St. Louis Cardinals had just overcome the Yankees in the World Series.
Let’s start with a premise. Your company is better, maybe even much better, than the competition. And since we’re done with that little nicety, let’s talk specifics. You are better for the following reasons… (Insert something real, measurable and substantial here.)
Research by industry consultant Brent Grover indicates the typical distributor invests more than $150,000 before a salesperson starts generating profit for the company. Think about this: that new guy out there struggling to figure things out is burning through dollars like a forest fire. Did this get your attention?
With this cultural background, is it any wonder so many salespeople burn their time servicing customers with little or no payback? To drive home just how pervasive this equal treatment for all ideals loom, allow me to relate a story. In distributors around the country, salespeople argue for technical support for customers lacking the potential to ever repay the investment costs of this precious commodity.
HVAC and Plumbing contractors have proved that they can be some of the most generous people around. Today’s top social media story is about a plumbing field day program that Sam Dowdy, owner of S&D Plumbing and QSC member put on for high school students in his community....More
According to the Bureau of Labor Statistics, 39% of HVAC technicians were age 45 or older in 2013. We not only have a shortage of labor, we have a shortage of youth. As more technicians reach age 65 (and few work in the field past age 65), the labor problem is going to get worse....More
ContractingBusiness.com wants input from around the HVACR industry: who do you view as a major industry "influencer?" This can include contractors, association leaders, consultants, coaches, trainers, a manufacturing innovator or researcher....More
It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More
HVACR business owners and technicians require up-to-the-minute data tracking, scheduling, billing, GPS and technical information. App products are helping them stay in touch in seconds, find information, and make important calculations.