It was a half-century ago, 1964. The nation was still reeling from the impact of the Kennedy assassination. My family had just purchased a cool seven-passenger Chevy wagon. In spite of the hitting power of my hero Mickey Mantle, the St. Louis Cardinals had just overcome the Yankees in the World Series.
Let’s start with a premise. Your company is better, maybe even much better, than the competition. And since we’re done with that little nicety, let’s talk specifics. You are better for the following reasons… (Insert something real, measurable and substantial here.)
Research by industry consultant Brent Grover indicates the typical distributor invests more than $150,000 before a salesperson starts generating profit for the company. Think about this: that new guy out there struggling to figure things out is burning through dollars like a forest fire. Did this get your attention?
With this cultural background, is it any wonder so many salespeople burn their time servicing customers with little or no payback? To drive home just how pervasive this equal treatment for all ideals loom, allow me to relate a story. In distributors around the country, salespeople argue for technical support for customers lacking the potential to ever repay the investment costs of this precious commodity.
Toshiba Corporation and United Technologies Corporation today announced plans to establish India, North America and Europe to support global innovation for heating, ventilating and air-conditioning engineering centers in (HVAC) products....More
J.R. Jones, the President and CEO of Rheem released a statement today regarding the untimely passing of Joe Fristik.
"I am heartbroken to announce Joe Fristik, Corporate Vice President, Marketing and National Accounts, passed away this morning in Atlanta, GA."...More
Sometimes the great outdoors gets into an HVAC system! Other times, good contractors find total hack jobs. Our updated "Wall of Shame" gallery shows what the good HVAC guys find on the job, sometimes in new homes!
Growing a business from the ground-up can be tough. We can’t all be lucky enough to win the lottery (like some HVAC companies have), but with the proper steps and work ethic, we don’t need to strike it rich. A business can be grown organically and see a fantastic level of success.