Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
Two contractors with similar backgrounds compete in the same market. One succeeds stunningly. The other plods along. Here are eleven ways successful contractors separate themselves.
1. Dissatisfied With the Status Quo
Successful contractors do not accept that the way things are today is the way things will be tomorrow. For them, the status quo is temporary. They believe things can be better. Whether you believe things can be better or not, you are right.
Do you struggle to come up with ideas for company videos? It's easier than you might think. Topics may include answering frequently asked questions, the benefits of working at your company (for recruiting), customer testimonials, and more.
Your ability to grow is constrained by the size of your field service staff. Most — but not all — contractors have trouble recruiting and retaining field service personnel. Here's part 2 of 12 practices used by contractors to overcome the recruiting and retention problems that plaque most air conditioning companies.
Your ability to grow is constrained by the size of your field service staff. Here are the first 6 of 12 practices used by contractors to overcome the recruiting and retention problems that plaque most air conditioning companies.
This is shaping up to be a very good year for the air conditioning industry. The economy is coming along. Optimism is in the air. A mild winter portends a hot summer. The only thing that can stop you is a lack of butts in trucks. Here’s how to fix that.
You should be in full-fledged recruiting mode right now. Hire before you need people. If you wait until, it’s too late.
Remember the simple days when marketing was nothing more than a yellow pages ad and your only competition was other contractors? Those days are gone. Today, marketing is complex and a lot of businesses are coming for your customers. Here’s how to fight back.
The big boxes are after your customers. Utilities are after your customers (though they are sneaky about it). The Internet referral sites are targeting your customers. New Internet selling schemes are coming after your customers, including schemes created by fellow contractors. So much for fellowship.
You work your entire life to build up your company. Then, when it’s time to sell and move on to something else, you discover no one wants your business. This is part II of a column on how you can avoid that trap.
As your cooling system kicks on, you’ll soon experience a type of air conditioning that is remarkably uncomfortable. The air feels heavy and cold, but it’s also clammy. The thermostat says it should be comfortable, but you aren’t. What is that feeling, and what’s really going on with the system?
Let’s look at what causes this condition and how some simple repairs with a little instruction to your customers can help them avoid that Cold and Clammy Feeling.
What’s the Cause?...More
More than 200 people attended the Fort Smith grand opening, which included HVAC product displays, interactive demos and the opportunity to talk with vendors and reps from Johnson Controls Unitary Products Group....More