Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
The is the second of two articles about direct mail mistakes to avoid. The first article showed mistakes one through ten. Click here to read it. Here's the rest of the story about common mistakes I frequently observe in contractor direct mail.
Since the direct mail piece was HVAC related, I read it. It was one of the worst I have seen in a long time. Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail.
HVAC is under siege. We’re under siege from multiple fronts and like a battered spouse in a co-dependent relationship, we just keep taking it and making excuses for the abuser.
Fox News reported that, “Secretary of State John Kerry said in Vienna on Friday that air conditioners and refrigerators are as big of a threat to life as the threat of terrorism posed by groups like the Islamic State.”
Perry Mandarakas, the Coleman Brand Manager for Johnstone Supply in Kenilworth, NJ showed me how one simple change in a contracting business can more than double net profit. It sounds crazy, but it is not.
The popular culture that pervades our society is anti-work. Whether on television, the movies, music, or bumper stickers, work is usually portrayed as unfulfilling drudgery for cold, callous bosses. It doesn’t have to be. Here’s the first of two articles that will show you eight ways to make work fun.
It’s hot everywhere. You’re running around like crazy. You’re making money, but it’s hectic and the hours are long. Pause for a minute and count your blessings. Here are 18 things to like about HVAC.
1. You Get to Be a Hero
Few people are more welcome than a service tech on a no-cool call when it’s 100 degrees outside or a no-heat call in freezing weather. Just seeing your truck pull up is a relief to the hot or cold homeowner.
A new Leaderboard report from Navigant Research examines the strategy and execution of 12 leading manufacturers and service providers of heating, ventilation, and air conditioning (HVAC) systems....More