Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

The 12 Essential Steps for a Profitable Contracting Exit Strategy, Part I
You work your entire life to build up your company. Then, when it’s time to sell and move on to something else, you discover no one wants your business. Here’s how you can avoid that trap.
5 Reasons to Be Optimistic About 2017
This is the time to invest. Invest in your HVAC business and yourself. Invest aggressively and ride the growth curve up.
How a Contractor Saved Christmas!

Twas the night before Christmas when the Elves went on strike;

Demanding pay, benefits, and full human rights.


“But you’re not human, you’re Elves,” said a haggard Claus.

“You’re magical creatures under magical laws.”


“Elves simply cannot stop work on a wildcat strike,”

“Especially not on Christmas Eve of all nights.”

15 Holiday Promotion Ideas For Your HVAC Company

December is here and the holidays are upon us.  There's still time to create a holiday promotion or two if you act now.  Here are 15 holiday promotional ideas to get your creative juices flowing.

14 Days of Thanksgiving

With Thanksgiving only two weeks away, it’s a good time to think of all of the things we can feel grateful for in the HVAC industry.  Here’s a calendar of Thanksgiving.

November 11 – Give Thanks That 20% Net Profit is Possible

Can They Hear You Now? 9 Tips For Better Phone Messages

The world may be moving beyond leaving voice messages, but there are still time when they are necessary.  Here are nine tips to ensure your voice messages are understandable.

21 Direct Mail Mistakes to Avoid - Part 2

The is the second of two articles about direct mail mistakes to avoid. The first article showed mistakes one through ten. Click here to read it. Here's the rest of the story about common mistakes I frequently observe in contractor direct mail.

11. Stress Features, Not Benefits

21 Direct Mail Mistakes to Avoid - Part 1

Since the direct mail piece was HVAC related, I read it. It was one of the worst I have seen in a long time. Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail.

HVAC: An industry Under Seige 

HVAC is under siege.  We’re under siege from multiple fronts and like a battered spouse in a co-dependent relationship, we just keep taking it and making excuses for the abuser.

Fox News reported that, “Secretary of State John Kerry said in Vienna on Friday that air conditioners and refrigerators are as big of a threat to life as the threat of terrorism posed by groups like the Islamic State.”

One Simple Change Will Increase Your Net Profit 138%

Perry Mandarakas, the Coleman Brand Manager for Johnstone Supply in Kenilworth, NJ showed me how one simple change in a contracting business can more than double net profit. It sounds crazy, but it is not.

Six Simple Off-Season Changes to Boost Future Profits

The off-season is upon us. When call volume slows, it’s an opportunity to make changes so you will make more money going forward. Here are six off-season changes that will boost your future profits.


1. Charge More For Service

8 Ways to Make Work Fun - Part 2

This is the second of two articles that explain why it's important to have fun at work.

8 Ways to Make Work Fun – Part 1

The popular culture that pervades our society is anti-work. Whether on television, the movies, music, or bumper stickers, work is usually portrayed as unfulfilling drudgery for cold, callous bosses. It doesn’t have to be. Here’s the first of two articles that will show you eight ways to make work fun.

Why It’s Important to Have Fun at Work

18 Things to Like About HVAC

It’s hot everywhere.  You’re running around like crazy.  You’re making money, but it’s hectic and the hours are long.  Pause for a minute and count your blessings.  Here are 18 things to like about HVAC.

1. You Get to Be a Hero

Few people are more welcome than a service tech on a no-cool call when it’s 100 degrees outside or a no-heat call in freezing weather.  Just seeing your truck pull up is a relief to the hot or cold homeowner.

How to Survive the Next 10 Years in HVAC
HVAC is not the same old industry it was a few years ago and it will be even more different moving forward. Here’s what you need to do to survive the next decade.




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