Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

Strategic Marketing – It’s Not Rocket Science
There are a million things you can do to market your company today. Companies that are most strategic (and successful) in their long-term marketing undertake this four-step process.
The Nine Surprising Outcomes of Every Termination
It's never easy to terminate a member of your team. Often, you put it off past the time when you know you should act because you hope the leopard will change his spots. Here are nine surprising outcomes of every termination.
CONTRACTING SUCKS! And 4 Ways to Make it Better
There are differences between the contractors who think contracting sucks and those who are happy.
13 Best Practices to Get and Keep Technicians
To help you find and retain salespeople and technicians, here are a baker’s dozen best practices followed by top contractors. Don’t try to do all of them. Just add one at a time that best fits your business.
17 Characteristics of Successful Contractors – How Many Characterize You?
Matt Michel has started four international contractor organizations and worked with thousands of contractors. He describes 17 characteristics of the most successful contractors.
Ten Reasons Why Capitalism Is Morally Superior
As an HVACR or plumbing contractor, you operate within the capitalist system, but may not feel comfortable defending it.  Here are ten reasons why capitalism is morally superior to socialism, or statism.
What the Pope Should Say About Air Conditioning
Matt Michel says Pope Francis should bless air conditioning, not condemn it.
Six Super End-of-Summer Practices to Ensure Future Prosperity

It’s mid-September and the summer heat has started to break for most of the country. As we enter the off-season here are six end-of-summer practices that will help ensure future prosperity.

1. Mail a Second Chance Letter

12 Common Sense Business Tips Not Commonly Practiced
“Why isn’t common sense more common?” an old coach used to ask. It’s a good question. Here are a dozen common sense business practices that are altogether too uncommon among contractors.
12 Strategies to Get The Most Out of Comfortech
Comfortech 2015 is a month away. If you are planning to attend, and you should, here is how to get the most out of the week.
19 Mistakes Struggling Contractors Make – Part 2

The focus of magazines like Contracting Business is successful contractors. Yet, success eludes many, if not most contractors. They struggle. And there is a pattern to their struggles. Here are 9 mistakes struggling contractors make.

11. They Pay For Time

19 Mistakes Struggling Contractors Make - Part 1 2

The focus of magazines like Contracting Business is successful contractors.  Yet, success eludes many, if not most contractors.  They struggle.  And there is a pattern to their struggles.  Here are 10 mistakes struggling contractors make.

19 Mysteries of HVAC
Flat rate pricing, proper hiring philosophies, performance-based pay are just a few ideas many HVAC contractors fail to grab hold of.
37 Ways to Differentiate Your Air Conditioning Company
How can you stand out? What makes you different in the eyes of your customers and prospects from every other contractor in your market?
Leads Leads Leads
Referred leads cost a pretty penny. Some of the referral companies charge contractors as much as 25% of the total invoice. That’s right, 25%! Why not invest 10% to 15% of sales in your own marketing?

May 12, 2015

How to GET and KEEP More of the Business You Want

It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More
Jun 2, 2015

Speeding up HVAC Field Processes

This webinar will cover how to overcome the pain points associated with HVAC and Plumbing paper form processes, and detail the benefits of switching to mobile forms for field data collection....More


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