Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
Remember the simple days when marketing was nothing more than a yellow pages ad and your only competition was other contractors? Those days are gone. Today, marketing is complex and a lot of businesses are coming for your customers. Here’s how to fight back.
The big boxes are after your customers. Utilities are after your customers (though they are sneaky about it). The Internet referral sites are targeting your customers. New Internet selling schemes are coming after your customers, including schemes created by fellow contractors. So much for fellowship.
You work your entire life to build up your company. Then, when it’s time to sell and move on to something else, you discover no one wants your business. This is part II of a column on how you can avoid that trap.
The is the second of two articles about direct mail mistakes to avoid. The first article showed mistakes one through ten. Click here to read it. Here's the rest of the story about common mistakes I frequently observe in contractor direct mail.
Since the direct mail piece was HVAC related, I read it. It was one of the worst I have seen in a long time. Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail.
HVAC is under siege. We’re under siege from multiple fronts and like a battered spouse in a co-dependent relationship, we just keep taking it and making excuses for the abuser.
Fox News reported that, “Secretary of State John Kerry said in Vienna on Friday that air conditioners and refrigerators are as big of a threat to life as the threat of terrorism posed by groups like the Islamic State.”
Perry Mandarakas, the Coleman Brand Manager for Johnstone Supply in Kenilworth, NJ showed me how one simple change in a contracting business can more than double net profit. It sounds crazy, but it is not.
The popular culture that pervades our society is anti-work. Whether on television, the movies, music, or bumper stickers, work is usually portrayed as unfulfilling drudgery for cold, callous bosses. It doesn’t have to be. Here’s the first of two articles that will show you eight ways to make work fun.
When measuring and diagnosing the operation and performance of an HVAC system, the timing and measurement are critical. Ideally, the system should be calling for full heating or cooling, and fan speed so it can reach a stable operating condition. Let’s take a closer look at what constitutes stable operating conditions so your test data allows you to accurately diagnose the performance and operation of your systems.
Why is Stability So Important?...More