Matt Michel

Matt
Michel
Chief Executive Officer,
The Service Roundtable
360

Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

Articles
11 Ways Successful Contractors Separate Themselves

Two contractors with similar backgrounds compete in the same market.  One succeeds stunningly.  The other plods along.  Here are eleven ways successful contractors separate themselves.

1. Dissatisfied With the Status Quo

Successful contractors do not accept that the way things are today is the way things will be tomorrow.  For them, the status quo is temporary.  They believe things can be better.  Whether you believe things can be better or not, you are right. 

2. Made a Choice

Contracting in the Age of Transparency
The public relations disaster that occurred on a United Airlines flight never had to happen, and an HVAC version does not need to happen to you when you follow these guidelines.
11 Ways to Use Video in Your Company

Do you struggle to come up with ideas for company videos? It's easier than you might think. Topics may include answering frequently asked questions, the benefits of working at your company (for recruiting), customer testimonials, and more.

12 Ways to Recruit and Keep Technicians - Part 2
Your ability to grow is constrained by the size of your field service staff. Most — but not all — contractors have trouble recruiting and retaining field service personnel. Here's part 2 of 12 practices used by contractors to overcome the recruiting and retention problems that plaque most air conditioning companies.
12 Ways to Recruit and Keep Technicians - Part 1
Your ability to grow is constrained by the size of your field service staff. Here are the first 6 of 12 practices used by contractors to overcome the recruiting and retention problems that plaque most air conditioning companies.
Many Reasons to Be Optimistic About 2017

The top U.S. corporate tax rate is the highest in the developed world.  President Trump has vowed to cut it sharply.  He should eliminate it outright.  Here’s why:

How to Put Butts in Trucks

This is shaping up to be a very good year for the air conditioning industry. The economy is coming along. Optimism is in the air. A mild winter portends a hot summer. The only thing that can stop you is a lack of butts in trucks. Here’s how to fix that.

Hire Now

You should be in full-fledged recruiting mode right now. Hire before you need people. If you wait until, it’s too late.

Define Your Criteria

They’re Coming For Your Customers 1

Remember the simple days when marketing was nothing more than a yellow pages ad and your only competition was other contractors? Those days are gone. Today, marketing is complex and a lot of businesses are coming for your customers. Here’s how to fight back.

The big boxes are after your customers. Utilities are after your customers (though they are sneaky about it). The Internet referral sites are targeting your customers. New Internet selling schemes are coming after your customers, including schemes created by fellow contractors. So much for fellowship.

The 12 Essential Steps for a Profitable Contracting Exit Strategy, Part II

You work your entire life to build up your company. Then, when it’s time to sell and move on to something else, you discover no one wants your business. This is part II of a column on how you can avoid that trap.

7. Focus on Service Agreements

The 12 Essential Steps for a Profitable Contracting Exit Strategy, Part I
You work your entire life to build up your company. Then, when it’s time to sell and move on to something else, you discover no one wants your business. Here’s how you can avoid that trap.
5 Reasons to Be Optimistic About 2017
This is the time to invest. Invest in your HVAC business and yourself. Invest aggressively and ride the growth curve up.
How a Contractor Saved Christmas!

Twas the night before Christmas when the Elves went on strike;

Demanding pay, benefits, and full human rights.

 

“But you’re not human, you’re Elves,” said a haggard Claus.

“You’re magical creatures under magical laws.”

 

“Elves simply cannot stop work on a wildcat strike,”

“Especially not on Christmas Eve of all nights.”

15 Holiday Promotion Ideas For Your HVAC Company

December is here and the holidays are upon us.  There's still time to create a holiday promotion or two if you act now.  Here are 15 holiday promotional ideas to get your creative juices flowing.

14 Days of Thanksgiving

With Thanksgiving only two weeks away, it’s a good time to think of all of the things we can feel grateful for in the HVAC industry.  Here’s a calendar of Thanksgiving.

November 11 – Give Thanks That 20% Net Profit is Possible

Can They Hear You Now? 9 Tips For Better Phone Messages

The world may be moving beyond leaving voice messages, but there are still time when they are necessary.  Here are nine tips to ensure your voice messages are understandable.

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