Think it’s tough finding a few technicians? How about recruiting people to travel to the armpits of world where everyone wants to kill them? The military does it year in and year out. Here’s what you can learn from armed forces recruiting.
Larry Taylor is one of the best known and most recognizable people in the HVAC industry. He’s also one of the best resources for a contractor trying to understand home performance and/or build a company.
It’s impossible to dislike Mark Matteson. He’s one of the most genuinely and relentlessly upbeat people in the world. He makes people want to be around him.
A quick story illustrates Mark’s nature. He was asked to keynote an international conference on commodity building material in Istanbul, Turkey. The conference asked him to recommend another speaker who could address commodity branding. Mark recommended me, so I went to Istanbul with him.
“Who’s a good consultant,” is a question I’m frequently asked by contractors. This suggests a level of interest and lack of information that would merit a series of consultant profiles. Here’s the first.
Sometimes, running a small HVAC company can be overwhelming, especially when government regulations seem to complicate things to the point of frustration and anger. But there is a lot about the mechanical systems industry that is fantastic, including AWESOME career oppotunities.
Service agreements are valued because service agreement customers represent the most loyal segment of your customer base. As Ron Smith says, every service agreement customer represents a future change out. In the meantime, service agreement customers are a source of cash flow and a lock to call you when repairs are necessary.
1. Revisit every unsold quote. Do you know if the homeowner bought from a competitor? If not, find out. If the homeowner put off the replacement, find out what it would take for him to act. A sale at a reduced gross margin for the company and a reduced commission for you beats no margin and no commission when the company has excess installation capacity.
A friend of mine, who is one of the industry’s most highly respected and successful contractors of all time, was publicly defamed on an Internet slam site. He was called a “phone buff, pompas, (sic) arrogant, street angel - closed doors devil.”
Some HVAC businesses have truck wraps that are so amazing in their design that customers WANT to call them back, just to have another look at their vehicles. Here are some truck wraps Graphic D-Signs has completed for many HVAC contractors.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians.