Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

40 HVAC Contracting Business Proverbs to Live By 
Every culture has a collection of wise sayings that offer advice about how to live your life. These sayings are called "proverbs." Matt Michel offers 40 "proverbs" for HVAC contractors to live by.
The Peril of Smallness in the HVAC Contracting Industry
If your HVAC contracting company cannot exist without you, it’s not a business. It’s a job. If you want more than a job in the mechanical systems trade, you need to grow your business. Period.
Ten MORE Tips for HVAC Retail Contracting Firm Success
Looking for quick hits to differentiate your residential HVAC contracting firm? Matt Michel offers up these tips. There are now 20 of them with more to come.
58 Characteristics of Top Residential HVAC Retail Contractors - Part 2
In this second part to Matt Michel's HVAC contracting firm attributes list, he provides the final 28 actionable items to set your company apart from others and firmly on the road to success.
Six Recruiting Initiatives for the HVAC Industry: A Call for Action
The HVAC Industry has a lot to offer people from a career and opportunity standpoint. The problem is no one knows about it. We need to correct that.
58 Characteristics of Top Residential HVAC Retail Contractors - Part 1  1
Do you know how to set your residential HVAC company apart from competitors? Matt Michel gives you some actionable ammunition.
24 Ways to Make Your HVAC Company Stand Out
For HVAC contracting businesses, here are 24 ways you can differentiate your company from the competitors and set yourself on the road to ubcrease profits and success.
Meet the Consultants – John & Vicki LaPlant
John and Vicki LaPlant are some of my favorite people. They are also outstanding consultants and trainers in the HVAC industry.
What You Can Learn About Employee Recruiting From the Military
Think it’s tough finding a few technicians? How about recruiting people to travel to the armpits of world where everyone wants to kill them? The military does it year in and year out. Here’s what you can learn from armed forces recruiting.
Meet the Consultants – Kenny Chapman
Kenny Chapman has a growing reputation within the HVAC industry as a dynamic speaker with a compelling message. He’s also an HVAC contractor and industry consultant.
Solving the HVAC Industry's Biggest Problem
The HVAC Industry has many issues. For the mechanical systems contractor, figuring out what the biggest is, is half the battle.
Meet the Consultants: Larry Taylor
Larry Taylor is one of the best known and most recognizable people in the HVAC industry. He’s also one of the best resources for a contractor trying to understand home performance and/or build a company.
Meet The Consultants: Mark Matteson

It’s impossible to dislike Mark Matteson.  He’s one of the most genuinely and relentlessly upbeat people in the world.  He makes people want to be around him.

A quick story illustrates Mark’s nature.  He was asked to keynote an international conference on commodity building material in Istanbul, Turkey.  The conference asked him to recommend another speaker who could address commodity branding.  Mark recommended me, so I went to Istanbul with him.

Who’s a Good Consultant?

“Who’s a good consultant,” is a question I’m frequently asked by contractors.  This suggests a level of interest and lack of information that would merit a series of consultant profiles.  Here’s the first.

Being in the HVAC contracting business spells freedom and wealth.
‘I Won’t Recommend HVAC As A Career Industry To My Sons!’ 
Sometimes, running a small HVAC company can be overwhelming, especially when government regulations seem to complicate things to the point of frustration and anger. But there is a lot about the mechanical systems industry that is fantastic, including AWESOME career oppotunities.

HVACR/Hydronics Distribution Business



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