Matt Michel

Matt
Michel
Chief Executive Officer,
The Service Roundtable
302

Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

Articles
'Mysteries' of the HVAC Industry & Nation
Why people repeat poor behavior and expect different results? This isn’t the business equivalent of learning how to ride a bike, but running into a brick wall. It’s going to hurt every time it’s tried.
9 Ways to Leverage HVAC Company Awards
Many contractors win awards, but few leverage them to build their brands and drive sales. Here are nine ways to maximize your next award.
27 Books Every Contractor Should Read
Here are 27 essential books that should be in every contractor’s library.
11 Things a Nashville Dentist Can Teach You About HVAC Service
Matt Michel uses a recent life experience to illustrate the need for excellence in the HVAC service industry.
The UBER App is changing the world of Cab driving and cab riding
11 Things 'UBER' Can Teach Air Conditioning Contractors
Uber is the mobile phone based app that connects people who need to get somewhere with drivers of private vehicles. Uber has rocketed to success and holds lessons for residential HVAC contractors. Here are eleven.
Vital Practices for Running a Successful HVAC Contracting Business
Nine Vital Practices For Running a Successful HVAC Contracting Business
At the risk of grave oversimplification, here are nine vital practices that will guide you as an HVAC contracting business owner toward generating a sustainable, successful contracting business.
HVAC Techncian Selling Ethics: Is it Right or Wrong?
HVAC ETHICS
An increasing number of HVAC contractors are using “selling technicians,” and reporting some incredible performance numbers. Some contractors consider the practice unethical. Others believe the practice is foolish because selling techs leave money on the table. Who’s right?
Pile of money
HVAC Contractors Should Spend How Much on Marketing? Are You Crazy? 1
Most small business owners — and HVAC contrctors count among them — invest 2% to 5% of sales in marketing. Since small businesses, by definition, have small amounts of sales, 2% to 5% results in very small marketing budgets. Small budgets tend to yield small results.
The Rotary Club float at the 125th Tournament of Roses Parade
In the HVAC Contracting Business, One Job Can Change Your Company
The biggest source of new business for residential HVAC service companies are word-of-mouth referrals, suggesting that growth-oriented contractors should build strong referral networks. Unfortunately, contractors are terrible at networking. Here’s how the worst networkers can overcome their deficiency.
HVAC Contractors: It's Time To Sharpen Your Saw
Two or three times a year, every HVAC business owner should interact with other contractors, sharing war stories, and learning about different approaches to the same problems.
What Do You Want from Your HVAC Contracting Business?
Residential HVAC contractors start companies for many reasons - some good and some not so good. Regardless of the initial impetus, every owner should ask what he or she wants from their contracting business.
HVAC Company sample brochure
12 Essential Features of a Comprehensive Company Brochure
For the HVACR contractor, having a company brochure is Marketing 101. The brochure is a catch-all piece that explains your company to potential customers, potential employees, vendors, etc. Yet, few contractors create one. Here are some simple tips on what it should contain.
Baseball is the hallmark of summer. Cheers to the Cleveland Indians.
14 Ways HVAC Contractors Can Make More Money This Summer
June is two weeks away. What do HVAC contractors need to work on for the next two weeks to make this a more profitable summer?
Poor cash flow is like burning money
Avoid These 16 Killers of Both Cash and HVAC Companies
Sadly, cash-flow problems are more common than HVAC contractors like to admit. Following are 16 such drains to avoid that will save your mechanical systems business from closing.
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