Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
All of these companies targeting your customers share a few common traits. First, they are good at marketing. They are better at it than most contractors (though not all contractors). If you are among the former, they will be happy to feed you leads for a percent of the sale.
Why people repeat poor behavior and expect different results? This isn’t the business equivalent of learning how to ride a bike, but running into a brick wall. It’s going to hurt every time it’s tried.
Uber is the mobile phone based app that connects people who need to get somewhere with drivers of private vehicles. Uber has rocketed to success and holds lessons for residential HVAC contractors. Here are eleven.
An increasing number of HVAC contractors are using “selling technicians,” and reporting some incredible performance numbers. Some contractors consider the practice unethical. Others believe the practice is foolish because selling techs leave money on the table. Who’s right?
Most small business owners — and HVAC contrctors count among them — invest 2% to 5% of sales in marketing. Since small businesses, by definition, have small amounts of sales, 2% to 5% results in very small marketing budgets. Small budgets tend to yield small results.
The biggest source of new business for residential HVAC service companies are word-of-mouth referrals, suggesting that growth-oriented contractors should build strong referral networks. Unfortunately, contractors are terrible at networking. Here’s how the worst networkers can overcome their deficiency.
Rob ‘Doc’ Falke has been writing articles for the Hotmail newsletter for quite some time. His technical knowledge and expertise have filled his articles with information that contractors use for reference and continue to come back to ContractingBusiness.com to read, even months or years after it’s been published. Below is a collection of ‘best-of’ articles for your reference and enjoyment!...More
It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More
The RIDGID B-500 Transportable Pipe Beveller produces a high-quality bevel in less than two minutes (on Schedule 40 pipe with a diameter of 12” or less) without flames or sparks. The compact design quickly mounts to pipes 4” and up with a maximum wall thickness of a ½” and creates consistent bevels in a single pass. For more information on our products, visit www.RIDGID.com....More