Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
Most small business owners — and HVAC contrctors count among them — invest 2% to 5% of sales in marketing. Since small businesses, by definition, have small amounts of sales, 2% to 5% results in very small marketing budgets. Small budgets tend to yield small results.
The biggest source of new business for residential HVAC service companies are word-of-mouth referrals, suggesting that growth-oriented contractors should build strong referral networks. Unfortunately, contractors are terrible at networking. Here’s how the worst networkers can overcome their deficiency.
Residential HVAC contractors start companies for many reasons - some good and some not so good. Regardless of the initial impetus, every owner should ask what he or she wants from their contracting business.
For the HVACR contractor, having a company brochure is Marketing 101. The brochure is a catch-all piece that explains your company to potential customers, potential employees, vendors, etc. Yet, few contractors create one. Here are some simple tips on what it should contain.
Join Sean Kilcarr, Senior Editor at Fleet Owner, to hear about advancements in light vehicle manufacturing and technology. Sean will cover the latest manufacturing trends, including aluminum body frames, new van models for 2015 and how manufacturers are addressing fuel efficiency through technology....More