Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

6 Reasons Why No One Will Buy Your Crappy Company 1

Every contractor executes an exit strategy. Few do much planning. Those who fail to plan might discover their only option is to lock the doors and walk away. Here are six reasons your HVACR business might not be salable.

11 Overlooked Details That Could Add $100,000 (Or More) to Your Bottom Line

The devil’s in the details and so are big bucks. Here are 11 easy actions to take now that can save you thousands this summer.

Can Your Customers Afford You?

According to the Federal Reserve, half of all homeowners would not be able to cover a $400 emergency. Pitney Bowes reported that the average American savings account balance was less than $6 thousand. So how do you expect them to afford $6 to $10 thousand for a 3-ton replacement system for their 1,500 square foot starter home?

A Dozen Ways to Keep Your Technicians All Summer Long

We’re in season and the competition is coming. Not only are they coming for your customers, they’re coming for your technicians. Here’s how to keep them at bay.

1. Treat Them Well

25 Ways To Keep From Getting Ripped Off
One of the sad facts of business ownership is the necessity for fraud prevention. One out of every three business owners reading this article will be victimized by fraud. Here are 25 steps you can take to lessen the chance it will be you.
How to Design a Company Culture

Before I attended the Disney Leadership Institute, I never thought much about culture. I didn’t care much about it. I was wrong.

Like many company leaders, I thought culture just sort of happened. It was what it was. The people at Disney showed me how misguided I was.

Let's Start a Recruiting Arms Race!
Everyone gripes about finding technicians. Quit griping and do something. Take some lessons from the kings of recruiting: big-time college football coaches.
37 Things to Leave Behind So You’re Not Forgotten - Part 2
Here is part two of 37 things you can leave behind with customers so you’re not forgotten.
37 Things to Leave Behind So You’re Not Forgotten - Part 1

Over the past year Service Roundtable’s Vice President of Marketing, Robin Jones has asked hundreds of contractors what they leave behind following a service call so the customer won’t forget them. Over 95% leave an invoice, a business card, or maybe, a white truck magnet. Yawn. Here are 37 things you can leave behind so you’re not forgotten.

Should Leave Behinds Expire or Be Permanent?

8 Short Excerpts From Ron Smith’s New Book 

Thousands of contractors have read and benefited from Ron Smith’s book, “HVAC Spells Wealth.” Now, Ron has introduced a sequel, “’More & New’ HVAC Spells Wealth.” With Ron’s permission, here are eight short excerpts.

Stop the Hate!  1
To run a truly independent, self-sufficient, contracting business today, you must learn to love marketing.
8 Steps to Handling Criticism 
Sooner or later you are going to be criticized — by co-workers, superiors, subordinates, suppliers, competitors, customers, and even by family and friends. What's most important is how you handle it.
In Defense of Carrier 17

Unless you live under a rock, you must have heard how Carrier made national news over a pending plant closure. Whether you sell Carrier, or not, and whether you like Carrier, or not, you should defend the manufacturer because that’s defending the industry, your industry.

The Five Ways You Will Take of a Leap of Faith in Business

Some decisions are easy. These are the decisions you can quantify. You can calculate the return on investment, odds of success, etc. It’s the leap of faith that’s hard, but often necessary to surge ahead. Understanding the different forms a leap of faith can take will help you know when to jump and when to look twice.

The Unknown is Risky, And So is the Status Quo

Could a Service Like Uber Threaten Your Company? 1

Over the last 30 years, HVAC contractors have been threatened with one bogeyman after another, such as unfair utility competition, consolidation, big box retailers, and on and on. The latest is the threat from the shared economy. There is a potential threat, but it’s not what you think.

Let’s Look at the Uber Model





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