Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

8 Steps to Handling Criticism 
Sooner or later you are going to be criticized — by co-workers, superiors, subordinates, suppliers, competitors, customers, and even by family and friends. What's most important is how you handle it.
In Defense of Carrier 17

Unless you live under a rock, you must have heard how Carrier made national news over a pending plant closure. Whether you sell Carrier, or not, and whether you like Carrier, or not, you should defend the manufacturer because that’s defending the industry, your industry.

The Five Ways You Will Take of a Leap of Faith in Business

Some decisions are easy. These are the decisions you can quantify. You can calculate the return on investment, odds of success, etc. It’s the leap of faith that’s hard, but often necessary to surge ahead. Understanding the different forms a leap of faith can take will help you know when to jump and when to look twice.

The Unknown is Risky, And So is the Status Quo

Could a Service Like Uber Threaten Your Company? 1

Over the last 30 years, HVAC contractors have been threatened with one bogeyman after another, such as unfair utility competition, consolidation, big box retailers, and on and on. The latest is the threat from the shared economy. There is a potential threat, but it’s not what you think.

Let’s Look at the Uber Model

It's Who You Know
HVACR contractors should network within leads clubs, chambers of commerce, social media, and alumni and affinity groups.
A Contractor’s Christmas
Ron Armond was in a thoroughly foul mood. Working this Christmas Eve had been rough. But on his last call, he found that miracles do happen, and prayers are answered.
Climbing to the Top
Like climbing a mountain, building a business seems a lot easier before you start.
9 Reasons for Every HVAC Contractor to be Thankful
While the United States is not as free as it was when you were born, it remains one of the best places on earth to start a business.
Strategic Marketing – It’s Not Rocket Science
There are a million things you can do to market your company today. Companies that are most strategic (and successful) in their long-term marketing undertake this four-step process.
The Nine Surprising Outcomes of Every Termination
It's never easy to terminate a member of your team. Often, you put it off past the time when you know you should act because you hope the leopard will change his spots. Here are nine surprising outcomes of every termination.
CONTRACTING SUCKS! And 4 Ways to Make it Better
There are differences between the contractors who think contracting sucks and those who are happy.
13 Best Practices to Get and Keep Technicians
To help you find and retain salespeople and technicians, here are a baker’s dozen best practices followed by top contractors. Don’t try to do all of them. Just add one at a time that best fits your business.
17 Characteristics of Successful Contractors – How Many Characterize You?
Matt Michel has started four international contractor organizations and worked with thousands of contractors. He describes 17 characteristics of the most successful contractors.
Ten Reasons Why Capitalism Is Morally Superior 2
As an HVACR or plumbing contractor, you operate within the capitalist system, but may not feel comfortable defending it.  Here are ten reasons why capitalism is morally superior to socialism, or statism.
Six Super End-of-Summer Practices to Ensure Future Prosperity

It’s mid-September and the summer heat has started to break for most of the country. As we enter the off-season here are six end-of-summer practices that will help ensure future prosperity.

1. Mail a Second Chance Letter



Aug 11, 2016

Becoming a Digital Distributor- Adoption of ERP, Mobile, Cloud, and e-Commerce in your Digital Journey

Distributors face an increasingly complicated challenge of balancing customer needs across a complex supply chain – driving the need to digitalize. Yet research shows wholesale distribution lagging behind other industries in digital transformation....More
Apr 21, 2016

Comfortech 365

If you're trying to run a profitable contracting business, you need to "attend" this online event!...More



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