Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

12 Strategies to Get The Most Out of Comfortech
Comfortech 2015 is a month away. If you are planning to attend, and you should, here is how to get the most out of the week.
19 Mistakes Struggling Contractors Make – Part 2

The focus of magazines like Contracting Business is successful contractors. Yet, success eludes many, if not most contractors. They struggle. And there is a pattern to their struggles. Here are 9 mistakes struggling contractors make.

11. They Pay For Time

19 Mistakes Struggling Contractors Make - Part 1 2

The focus of magazines like Contracting Business is successful contractors.  Yet, success eludes many, if not most contractors.  They struggle.  And there is a pattern to their struggles.  Here are 10 mistakes struggling contractors make.

19 Mysteries of HVAC
Flat rate pricing, proper hiring philosophies, performance-based pay are just a few ideas many HVAC contractors fail to grab hold of.
37 Ways to Differentiate Your Air Conditioning Company
How can you stand out? What makes you different in the eyes of your customers and prospects from every other contractor in your market?
Leads Leads Leads
Referred leads cost a pretty penny. Some of the referral companies charge contractors as much as 25% of the total invoice. That’s right, 25%! Why not invest 10% to 15% of sales in your own marketing?
3 Ways the Aging of America Will Impact Your Business?
According to the Bureau of Labor Statistics, 39% of HVAC technicians were age 45 or older in 2013. We not only have a shortage of labor, we have a shortage of youth. As more technicians reach age 65 (and few work in the field past age 65), the labor problem is going to get worse.
10 Reasons To Join a Local Contractor Association
Are you involved with a local trade association? You should be. Here’s 10 reasons why you should join a local contractor association immediately.
Why You Should Have an Exit Strategy
Astonishingly, exit strategies aren’t very interesting to most contractors. At least, they aren’t interesting until they’re ready to exit and by then, it’s too late.
18 Leadership Principles for HVACR Professionals
Forget what you've heard. Leaders are not born! Matt Michel of Service Roundtable gives HVACR professionals 18 principles to help them develop leadership skills.
How Everyone Wins With Service Agreements
Any business in the service and repair space should offer a service or maintenance agreement. Correctly designed, a service agreement program is one of the biggest no-brainers around because everyone wins. The customers win. The employees win. The Company wins. Everyone wins. Here’s how.
How Contractors Should Treat Customers, But Don’t 2
What if we treated our customers like we treat our friends? What would we do different?
The Good News is, The Bad News is Wrong
Despite the daily assault of bad news from an overabundance of news media, things are really better today than yesterday.
8 Ways to Hire Better
How much does a hiring mistake cost? The numbers, while all over the map, are all high. Hiring mistakes cost a lot. Here’s how to avoid them.
5 Things to Do (And One Thing to Look Out For) During the Tweener Months
Winter is nearly gone. Hot weather is still in the distance. People are less apt to buy since homeowners who have made it this deep into winter without replacing their furnaces will do almost anything to stretch the product a few more weeks. What will you do?

Apr 21, 2016

Comfortech 365

If you're trying to run a profitable contracting business, you need to "attend" this online event!...More
May 12, 2015

How to GET and KEEP More of the Business You Want

It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More


Photos & Videos
Recent Supplements

Sponsored Introduction Continue on to (or wait seconds) ×