Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

5 Things to Do (And One Thing to Look Out For) During the Tweener Months
Winter is nearly gone. Hot weather is still in the distance. People are less apt to buy since homeowners who have made it this deep into winter without replacing their furnaces will do almost anything to stretch the product a few more weeks. What will you do?
Finding Hires Outside of the HVAC Industry
Faced with a shortage of labor in the HVAC industry, contractors must look outside of the industry for an infusion of new personnel. Here are some places to look for your next technician, CSR, and salesperson.
6 Reasons to Look Outside of the HVAC Industry for Your Next Hire
Despite an ongoing shortage of labor, contractors resist looking outside of the industry for personnel. They should reconsider. Here’s six reasons why.
Two Trends That Are Changing The Nature of Advertising Forever
People are consuming more audio and video content specifically selected, on demand. More and more, people watch and listen to precisely what they want, when they want it.
12 Guaranteed Predictions for 2015
Matt Michel kicks the new year off right, with truth and humor. Here are 12 surefire, guaranteed predictions about you and your HVAC company. Your response to each is what will make all of the difference.
The Twelve Days of Christmas: HVAC Style
On the first day of Christmas, My industry gave to me A one ton truck that gets 25 MPG
Being a Better Tech
This is for technicians who want to perform better, who want to excel. Here’s how you can be better technicians.
They Want to Give You Leads – Should You Take them?

They are Marketers

All of these companies targeting your customers share a few common traits.  First, they are good at marketing.  They are better at it than most contractors (though not all contractors).  If you are among the former, they will be happy to feed you leads for a percent of the sale.

They Suck Out Your Profitability

HVAC Business for Sale
To receive a premium when he sells his business, the owner must begin working on his exit strategy years before he will need it.
'Mysteries' of the HVAC Industry & Nation
Why people repeat poor behavior and expect different results? This isn’t the business equivalent of learning how to ride a bike, but running into a brick wall. It’s going to hurt every time it’s tried.
9 Ways to Leverage HVAC Company Awards
Many contractors win awards, but few leverage them to build their brands and drive sales. Here are nine ways to maximize your next award.
27 Books Every Contractor Should Read
Here are 27 essential books that should be in every contractor’s library.
11 Things a Nashville Dentist Can Teach You About HVAC Service
Matt Michel uses a recent life experience to illustrate the need for excellence in the HVAC service industry.
The UBER App is changing the world of Cab driving and cab riding
11 Things 'UBER' Can Teach Air Conditioning Contractors
Uber is the mobile phone based app that connects people who need to get somewhere with drivers of private vehicles. Uber has rocketed to success and holds lessons for residential HVAC contractors. Here are eleven.


May 12, 2015

How to GET and KEEP More of the Business You Want

It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More
Jun 2, 2015

Speeding up HVAC Field Processes

This webinar will cover how to overcome the pain points associated with HVAC and Plumbing paper form processes, and detail the benefits of switching to mobile forms for field data collection....More


Photos & Videos
Aug 31, 2015

B-500 Transportable Pipe Beveller

The RIDGID B-500 Transportable Pipe Beveller produces a high-quality bevel in 45 seconds (on Schedule 40 pipe with a diameter of 10” or less) without flames or sparks....More
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