Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

3 Ways the Aging of America Will Impact Your Business?
According to the Bureau of Labor Statistics, 39% of HVAC technicians were age 45 or older in 2013. We not only have a shortage of labor, we have a shortage of youth. As more technicians reach age 65 (and few work in the field past age 65), the labor problem is going to get worse.
10 Reasons To Join a Local Contractor Association
Are you involved with a local trade association? You should be. Here’s 10 reasons why you should join a local contractor association immediately.
Why You Should Have an Exit Strategy
Astonishingly, exit strategies aren’t very interesting to most contractors. At least, they aren’t interesting until they’re ready to exit and by then, it’s too late.
18 Leadership Principles for HVACR Professionals
Forget what you've heard. Leaders are not born! Matt Michel of Service Roundtable gives HVACR professionals 18 principles to help them develop leadership skills.
How Everyone Wins With Service Agreements
Any business in the service and repair space should offer a service or maintenance agreement. Correctly designed, a service agreement program is one of the biggest no-brainers around because everyone wins. The customers win. The employees win. The Company wins. Everyone wins. Here’s how.
How Contractors Should Treat Customers, But Don’t 2
What if we treated our customers like we treat our friends? What would we do different?
The Good News is, The Bad News is Wrong
Despite the daily assault of bad news from an overabundance of news media, things are really better today than yesterday.
8 Ways to Hire Better
How much does a hiring mistake cost? The numbers, while all over the map, are all high. Hiring mistakes cost a lot. Here’s how to avoid them.
5 Things to Do (And One Thing to Look Out For) During the Tweener Months
Winter is nearly gone. Hot weather is still in the distance. People are less apt to buy since homeowners who have made it this deep into winter without replacing their furnaces will do almost anything to stretch the product a few more weeks. What will you do?
Finding Hires Outside of the HVAC Industry
Faced with a shortage of labor in the HVAC industry, contractors must look outside of the industry for an infusion of new personnel. Here are some places to look for your next technician, CSR, and salesperson.
6 Reasons to Look Outside of the HVAC Industry for Your Next Hire
Despite an ongoing shortage of labor, contractors resist looking outside of the industry for personnel. They should reconsider. Here’s six reasons why.
Two Trends That Are Changing The Nature of Advertising Forever
People are consuming more audio and video content specifically selected, on demand. More and more, people watch and listen to precisely what they want, when they want it.
12 Guaranteed Predictions for 2015
Matt Michel kicks the new year off right, with truth and humor. Here are 12 surefire, guaranteed predictions about you and your HVAC company. Your response to each is what will make all of the difference.
The Twelve Days of Christmas: HVAC Style
On the first day of Christmas, My industry gave to me A one ton truck that gets 25 MPG
Being a Better Tech
This is for technicians who want to perform better, who want to excel. Here’s how you can be better technicians.

May 12, 2015

How to GET and KEEP More of the Business You Want

It costs $1 to keep a customer, $7 to get a new one. Attend this webinar and learn how you can you keep more of the business you have, improve close ratios and manage your business more effectively and efficiently....More
Jun 2, 2015

Speeding up HVAC Field Processes

This webinar will cover how to overcome the pain points associated with HVAC and Plumbing paper form processes, and detail the benefits of switching to mobile forms for field data collection....More


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