Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
Over the past year Service Roundtable’s Vice President of Marketing, Robin Jones has asked hundreds of contractors what they leave behind following a service call so the customer won’t forget them. Over 95% leave an invoice, a business card, or maybe, a white truck magnet. Yawn. Here are 37 things you can leave behind so you’re not forgotten.
Thousands of contractors have read and benefited from Ron Smith’s book, “HVAC Spells Wealth.” Now, Ron has introduced a sequel, “’More & New’ HVAC Spells Wealth.” With Ron’s permission, here are eight short excerpts.
Unless you live under a rock, you must have heard how Carrier made national news over a pending plant closure. Whether you sell Carrier, or not, and whether you like Carrier, or not, you should defend the manufacturer because that’s defending the industry, your industry.
Some decisions are easy. These are the decisions you can quantify. You can calculate the return on investment, odds of success, etc. It’s the leap of faith that’s hard, but often necessary to surge ahead. Understanding the different forms a leap of faith can take will help you know when to jump and when to look twice.
Over the last 30 years, HVAC contractors have been threatened with one bogeyman after another, such as unfair utility competition, consolidation, big box retailers, and on and on. The latest is the threat from the shared economy. There is a potential threat, but it’s not what you think.
It's never easy to terminate a member of your team. Often, you put it off past the time when you know you should act because you hope the leopard will change his spots. Here are nine surprising outcomes of every termination.
To help you find and retain salespeople and technicians, here are a baker’s dozen best practices followed by top contractors. Don’t try to do all of them. Just add one at a time that best fits your business.
How do you try to make sense of the changes in the market as IoT becomes ubiquitous? We have an event that can help, IoT Emerge, created by Penton’s IoT Institute. The event features a smart buildings and energy track....More