Matt Michel

Chief Executive Officer,
The Service Roundtable

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.

HVAC Company sample brochure
12 Essential Features of a Comprehensive Company Brochure
For the HVACR contractor, having a company brochure is Marketing 101. The brochure is a catch-all piece that explains your company to potential customers, potential employees, vendors, etc. Yet, few contractors create one. Here are some simple tips on what it should contain.
Baseball is the hallmark of summer. Cheers to the Cleveland Indians.
14 Ways HVAC Contractors Can Make More Money This Summer
June is two weeks away. What do HVAC contractors need to work on for the next two weeks to make this a more profitable summer?
Poor cash flow is like burning money
Avoid These 16 Killers of Both Cash and HVAC Companies
Sadly, cash-flow problems are more common than HVAC contractors like to admit. Following are 16 such drains to avoid that will save your mechanical systems business from closing.
A man holds a plant in his hands surrounded by Earth Day protesters
For the HVAC Industry: Why Earth Day Sucks 2
In case you missed it, Earth Day was a few days ago. It’s a miserable day, celebrated by miserable people, seeking to force their misery and pessimism upon the world.
40 Mobile Apps for HVAC and Plumbing Contractors
40 HVAC and Plumbing Mobile Apps to Make A Contractor's Life Easier 1
Mobile app technology is going gangbusters and there are many that are applicable to mechanical systems contractors. Matt Michel presents his favorites and most useful ones.
40 HVAC Contracting Business Proverbs to Live By 
Every culture has a collection of wise sayings that offer advice about how to live your life. These sayings are called "proverbs." Matt Michel offers 40 "proverbs" for HVAC contractors to live by.
The Peril of Smallness in the HVAC Contracting Industry
If your HVAC contracting company cannot exist without you, it’s not a business. It’s a job. If you want more than a job in the mechanical systems trade, you need to grow your business. Period.
Ten MORE Tips for HVAC Retail Contracting Firm Success
Looking for quick hits to differentiate your residential HVAC contracting firm? Matt Michel offers up these tips. There are now 20 of them with more to come.
58 Characteristics of Top Residential HVAC Retail Contractors - Part 2
In this second part to Matt Michel's HVAC contracting firm attributes list, he provides the final 28 actionable items to set your company apart from others and firmly on the road to success.
Six Recruiting Initiatives for the HVAC Industry: A Call for Action
The HVAC Industry has a lot to offer people from a career and opportunity standpoint. The problem is no one knows about it. We need to correct that.
58 Characteristics of Top Residential HVAC Retail Contractors - Part 1  1
Do you know how to set your residential HVAC company apart from competitors? Matt Michel gives you some actionable ammunition.
24 Ways to Make Your HVAC Company Stand Out
For HVAC contracting businesses, here are 24 ways you can differentiate your company from the competitors and set yourself on the road to ubcrease profits and success.
Meet the Consultants – John & Vicki LaPlant
John and Vicki LaPlant are some of my favorite people. They are also outstanding consultants and trainers in the HVAC industry.
What You Can Learn About Employee Recruiting From the Military
Think it’s tough finding a few technicians? How about recruiting people to travel to the armpits of world where everyone wants to kill them? The military does it year in and year out. Here’s what you can learn from armed forces recruiting.
Meet the Consultants – Kenny Chapman
Kenny Chapman has a growing reputation within the HVAC industry as a dynamic speaker with a compelling message. He’s also an HVAC contractor and industry consultant.

Dec 2, 2014

2015 Fleet Trends

Join Sean Kilcarr, Senior Editor at Fleet Owner, to hear about advancements in light vehicle manufacturing and technology. Sean will cover the latest manufacturing trends, including aluminum body frames, new van models for 2015 and how manufacturers are addressing fuel efficiency through technology....More
Nov 19, 2014

The simplest way to save time and frustration when managing your business with software

Are you still using pen and paper to manage your business? Do your field techs still manually fill out carbon copy work orders and drive them back to the office every day?...More

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