Women in HVAC - Sales Tip: Focus on Baby Boomers
This is my favorite time of year. For consumers, it’s shopping time for the holidays. Now if only our industry could figure out how to make air conditioners and furnaces blingy, shiny, or sparkly, it might be a great time of year for HVAC sales as well.
Yes, Virginia – There are Polite Technicians
I had just about given up on seeing clean cut, polite technicians and installers in our industry. Many people say they don’t exist. They say young people are lazy and don’t want to work, that they’ve forgotten how to communicate verbally. Finally, people say it’s impossible today to find technicians with both technical aptitude and excellent customer service skills.
Cut the Cord on the One-Call Close
The one-call close is on life support. I say we need to cut the cord! Regardless of which economist you believe about the future, one fact can't be argued: Today's consumer buys differently than they did before the "great recession." Today's consumer is saving more and buying less. Today's consumer is more concerned with value and "getting a deal."
The E-Myth is Still Alive Darn It!
As I write this, I realize that thoughts of HVAC Comfortech 2009 still linger. There's no opportunity like that show to talk with so many successful owners
Rules of Communications
One of best communication rules I ever heard goes like this: Connotative adjectives should not be used to describe a person's behavior. Great advice,
An Industry With Heart
In April 2009, I was a part of an event that epitomizes the of this industry. It started two months ago, when Service Roundtable CEO Matt Michel dedicated
Mars, Venus and the HVACR Industry
As of this year, I have been in the industry for 30 years and I am going to pretend that those 30 years of experience (not 1 year repeated 30 times) give me the right to tell you what I think. This column will not be a rant like Matt’s column because even with 30 years of experience no one can rant quite like Matt.
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians
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