More than 400 WaterFurnace International, Inc. dealers, employees, and vendors from North America gathered in Indianapolis, IN, March 7-8, 2011, as WaterFurnace International hosted its 28th annual national sales meeting.

"Our annual sales meetings provide the company with another opportunity to support our dealers with important product information and marketing tools designed to help them service their customers and achieve their individual sales goals," said Phil Albertson, WaterFurnace vice president of dealer sales. "The time we spend together also presents important networking opportunities for our dealers as they share their experiences with one another and embrace solutions to the challenges they face," Albertson said.

The event included a welcome message and state-of-the -industry report from WaterFurnace CEO Tom Huntington, as well as information regarding new products the company plans to introduce later this year.

Following a discussion of new marketing programs and opportunities, attendees were invited to participate in a series of breakout sessions. The breakout sessions fostered a classroom-like environment allowing opportunity for questions and discussion. waterfurnace.com