Guest Editorial
Tune Into a Great Publicity Tactic
When contractors think about a public relations campaign or other ways to generate publicity for their businesses, they often envision a television appearance, a newspaper or magazine article and photo, or a No. 1 Google ranking. But there's one major publicity vehicle that many neglect completely, although they probably hear it almost every day: radio. ...
The Refrigerant Reclaim Challenge
The HVACR industry will soon encounter one of its greatest challenges since the passing of the Clean Air Act. On January 1st, 2010, a new era will begin as the industry finds itself scrambling to comply with sweeping new regulations, policies and procedures that are the result of the HCFC phase out. ...
Guest Editorial: Imagine Achieving Profitable Responsibility
Remember a long time ago when you were first told that the familiar refrigerants that we’d been using for years, were harmful to the environmental and needed to be recovered — not vented? Back in the day, we couldn’t imagine that the systems we worked on and the materials we used could cause harm. Many technicians couldn’t imagine their role in saving the planet and didn’t understand the impact they had. ...
Guest Editorial: 10 Years After Consolidation: Where Are We Now?
The other day an associate reminded me that it now has been 10 years since the start of the HVAC industry’s consolidation period (this period is said to have lasted from late 1996 through 2000). For those of you who don’t remember, the consolidation period was a time when several different groups (many publicly traded) attempted to build nationwide contracting businesses via aggressive acquisitions....
