Articles by Joe Pulizzi
Attracting And Retaining HVAC Customers: How Blogs Can Help
As an HVAC contractor, it's possible you've dismissed blogs as part of your online marketing strategy – and you’d have plenty of evidence to make your case....
Want Regular Blog Readers? Follow These 8 Tips
As if it weren’t hard enough to make yourself seen in the big, bustling world of online marketing, consider this: snagging your blog readers’ attention is just the first challenge. ...
You Can Grow Your HVAC Business with Social Media: Get Creative
I’ve heard it a million times from HVAC contractors. Maybe you’ve even said it yourself. I have a business to run. 'I don’t have extra time to spend on blogs and tweets and Facebook.'...
Heating & Air Conditioning Blog Competition Is Fierce: Set Yourself Apart
Remember the old days, when you could find all of your competition in the local phone book? These days, we know that customers look online first when they’re seeking a contractor or embarking on their hunt for heating and air conditioning equipment or maintenance. ...
Your Web Content Should Sell Comfort, not just Furnaces
Perhaps you've seen him: the nodding, smiling homeowner who has no idea what your technician is talking about. In fact, your technician -- who's just doing his job, trying his best to explain the advantages of the customer's new furnace -- lost him five minutes ago, at "98% AFUE."...
How Consistent Blogging Can Grow Your HVAC Business
My friend Marcus Sheridan from River Pools & Spas is one of the best examples of contractor blogging. Now, in his fifth year of blogging, he sometimes sees more than 75,000 visits to his blog site per month. ...
Finding New HVAC Customers: How Social Media Can Help
You’ve heard it before: If your HVAC company isn’t growing, it’s dying. And we all want to survive. While acknowledging challenges ahead, the vast majority of small business owners hope to double sales in the next five years, according to a recent survey by the National Federation of Independent Business....
Blogging For Business
Blogging for business has become a major marketing tool that studies have shown contributes to increased sales and improved rankings in major search engines and social media sites. ...
Your HVAC Preventive Maintenance Sales Strategy Should Include Social Media
How do HVAC preventive maintenance plans fit into your overall sales strategy? They should be a priority, a service that you market aggressively. ...
Nine Effective Tips to Getting Your Blog Posts Read
Do you have a blog for your HVAC business? If so, how much time do you spend writing your blog post titles? Are they something of an afterthought, a hurried, last-minute part of your online content marketing? ...
Your HVAC Blog Should Contain 8 Types Of Content To Attract Business
A blog is no good if nobody reads it. It's even worse if potential customers try to read it and find it devoid of quality content. Restocked frequently with useful information that only you can provide, however, a blog offers an invaluable tool to HVAC contractors. ...
How HVAC Contractors Can Use Facebook’s 'Like' Tool To Increase Business
Facebook can be instrumental in building your HVAC business; finding new customers, strengthening relationships with existing customers and enhancing your leadership/authority position in the local community. ...
SEO: Letters That Mean More Business From Your Website
Before you can do anything with your website that will make an impact on your business, you need to understand what it’s doing for you. ...
3 Ways to Keep Those Service Maintenance Agreements Coming In
During my presentation to HVAC contractors at Comfortech this year, I asked two questions. The first question was “How many of you are focused on increasing your service maintenance business?”...
10 Ways To Share Online Content for Social Media
This question comes up all the time when I talk with HVACR contractors: “What should I do with my social media?” Unfortunately, that’s the wrong question to ask. ...
Will Blogging Work for Your HVAC Business?
Blogging for business has become a major marketing tool that many HVACR contractors are using to see increased sales and improved rankings in major search engines and social media sites. ...
QR Code Ideas and Tips for Contractors
I recently attended a great seminar from John Foley, CEO of Grow Socially, about emerging technologies in mobile marketing. Specifically, John talked about the importance of QR Codes. ...
The Three Hidden Secrets to Facebook for HVAC Contractors
Facebook is dicey at best for HVAC contractors. For the most part, people use Facebook to share stories, photos and information with other friends. That most likely means that consumers DO NOT necessarily want to connect with their local HVAC company....
Should HVAC Contractors Use Twitter for Business?
HVAC contractors ask more questions about Twitter than any other social media tool. Twitter, the microblogging service with approximately 200 million users, is one of the four social media tool pillars (Twitter, Facebook, LinkedIn and now Google+)....
Why Contractors Don’t Need a Blog
First off, a blog is just a tool, nothing more, nothing less. That said, it can be a powerful tool to: • Position your company as the leading home comfort provider in your region... ...
Why a “Publishing Mentality” Will Drive Business for the Long-Term
If you don’t have it already, add American Express Open Forum to your online reading list. ...
The Power of Pictures and Facebook
The old saying goes: “a picture is worth a thousand words.” This is especially true with Facebook....
The Opportunity for HVAC Contractors in Print
Have you noticed your mailbox lately? If you are like me, you are getting less mail every week. ...
Don’t Fall for the Guaranteed Google Results Pitch
I received an email this week from a customer that was considering using an online SEO (search engine optimization) agency that guaranteed first page Google results....
Online Social Networking: How to Grow Your Business
Social media is all the rage today. You hear stories about small businesses around the country that are leveraging social media and social networking to grow their businesses. In some cases, substantially grow their businesses. You receive emails from HVAC industry associations and see articles like this one in trade magazines, telling you that you’re late to the social media party. ...
