In the commercial HVAC world, as in any sales environment, benefit selling is the most basic, yet most overlooked, procedure in sales. Know your features, but explain how they benefit the facilities management customer....More
For commercial HVAC contracting firms, sales motivation is vital for success. Motivating is an action verb, but the act of motivating takes time and planning. In other words, motivation is a continuous passive activity.
Many commercial HVAC contracting firms will sell stripped-down maintenance programs at a very low price. To counter that, you need sell the difference between a full service agreement and just breakdown service....More
Almost a half a century ago, every major corporation was driven by goals. No suprise there, right? Back then, it was known as “management by objectives.” For many reasons, many managers have drifted away from this practice. If you ever feel more like a ......More
The service salesperson has never had it easier. The technology we have today means we can cover more ground, be more accurate, and take more knowledge into a prospect’s office. Back in the day, things were VERY different....More
They are Marketers
All of these companies targeting your customers share a few common traits. First, they are good at marketing. They are better at it than most contractors (though not all contractors). If you are among the former, they will be happy to feed you leads for a percent of the sale.
They Suck Out Your Profitability...More
Join Sean Kilcarr, Senior Editor at Fleet Owner, to hear about advancements in light vehicle manufacturing and technology. Sean will cover the latest manufacturing trends, including aluminum body frames, new van models for 2015 and how manufacturers are addressing fuel efficiency through technology....More
The U.S. Bureau of Labor Statistics reported that by 2030, Millennials will be 75 percent of the workforce. With an aging contractor workforce, businesses will need to appeal to and hire this generation of workers.