In the commercial HVAC world, as in any sales environment, benefit selling is the most basic, yet most overlooked, procedure in sales. Know your features, but explain how they benefit the facilities management customer....More
For commercial HVAC contracting firms, sales motivation is vital for success. Motivating is an action verb, but the act of motivating takes time and planning. In other words, motivation is a continuous passive activity.
Many commercial HVAC contracting firms will sell stripped-down maintenance programs at a very low price. To counter that, you need sell the difference between a full service agreement and just breakdown service....More
Almost a half a century ago, every major corporation was driven by goals. No suprise there, right? Back then, it was known as “management by objectives.” For many reasons, many managers have drifted away from this practice. If you ever feel more like a ......More
The service salesperson has never had it easier. The technology we have today means we can cover more ground, be more accurate, and take more knowledge into a prospect’s office. Back in the day, things were VERY different....More
As technology becomes more accessible for small businesses, fleet management will become much easier. The days of keeping track of everything through pen and paper are almost over. But for many, new technology just leads to confusion....More
ContractingBusiness.com is accepting nominations for its 2015 HVAC Residential Contractor of the Year Award.
This award is given to a residential contractor who represent the best the residential HVAC industry has to offer....More
Join Sean Kilcarr, Senior Editor at Fleet Owner, to hear about advancements in light vehicle manufacturing and technology. Sean will cover the latest manufacturing trends, including aluminum body frames, new van models for 2015 and how manufacturers are addressing fuel efficiency through technology....More
The U.S. Bureau of Labor Statistics reported that by 2030, Millennials will be 75 percent of the workforce. With an aging contractor workforce, businesses will need to appeal to and hire this generation of workers.
A recent study from the National Institute of Standards and Technology found that even if a customer purchases the best, most energy-efficient air conditioners, heat pumps and other tools, it may go to waste if the equipment is not properly installed.