If your service technicians run spring tune-up calls in a routine manner and don’t sell any additional work, these calls can lose money. Or, they can be run in a way that makes them your most profitable calls.
Your residential HVAC service technicians shouldn't go into a customer's house to educate them. The techs should allow home owners to draw information out of them. This WILL help them close more sales....More
When it comes to closing and HVAC sale, we often are too "talky" in an effort to help consumers make informed decision. STOP! It Doesn't work. Here are tips to help you close more HVAC sales faster....More
There are five aspects about salesmanship that are often misunderstood: enthusiasm, showmanship, the concept that more is better, body language, and making multiple closing attempts. Let's shed some light on these....More
"The moment I slid out of my truck with the gun in my hand, I knew I was in way over my head. Not just a little over my head. So far over my head that my life would never be the same." And so begins Weldon Long's journey. Hear about it at Comfortech 2016....More
One of the toughest challenges in a replacement sales situation is overcoming a price difference of $2,000 or more on a replacement job in which the competition is supplying the customer with the exact same brand and model number....More
Contractors will have the opportunity to learn technical installations, sales and marketing solutions and new business opportunities all while getting credits through North American Technician Excellence (NATE) and Refrigeration Service Engineers Society (RSES)....More
Distributors face an increasingly complicated challenge of balancing customer needs across a complex supply chain – driving the need to digitalize. Yet research shows wholesale distribution lagging behind other industries in digital transformation....More