DSG has acquired Woodruff Company, a pioneering distributor of plumbing and heating products in southern Minnesota. Woodruff is based in Rochester, Minnesota, with locations in Austin and Winona.
 
Woodruff will now be known as DSG, but it will retain its staff, and virtually all other proceedings will be “business as usual” for customers and manufacturers alike. This new partnership will further develop DSG’s service area in southern Minnesota, eastern Wisconsin and Iowa. Woodruff will add nearly 20 employee owners and more than 60 years of successful, respected distribution history to the DSG brand.
 
“Our companies are a natural fit, sharing an intense commitment to the long-term success of our partners, whether they are customers or manufacturers,” says Tom Rosendahl, president of DSG. “Things will not change radically. Instead, customers should look forward to the improvements that come from a powerful synergy like this.”
 
DSG utilizes an Employee Stock Ownership Plan, or ESOP. Employee owners operate the business as a team, focusing on a single goal: the success of DSG’s customers. Known as The Power Of We, this philosophy makes DSG unique – you are always working with an owner.
 
DSG is one of the Midwest’s fastest-growing distributors of innovative plumbing, HVACR, electrical, communications, utility, metering technology, automation and waterworks products. Established in 1898, the employee-owned company will now have 30 DSG locations throughout Minnesota, Montana, North Dakota, South Dakota and Wisconsin. With more than 600 employee owners throughout its organization, DSG's headquarters is in Fargo, N.D. DSG is an Affirmative Action Employer.