In today’s economy, expertise that delivers results is critical for success.

Warm Thoughts Communications, a leading HVACR marketing firm, recently announced that Alicia Bradshaw has joined its team as regional marketing consultant. Bradshaw will be working with HVAC contractors nationwide to develop strategic and cutting-edge marketing and business solutions. This will result in driving more leads and sales, streamlining operations and improving contractor profitability.

Bradshaw is a sales and marketing professional with more than 20 years of experience who specialized in HVAC contractor business development, marketing and sales training. Previously, she worked for Lennox Industries, where she was instrumental in launching the Lennox training organization and developing the Lennox Masters of the Game Conference Series, exponentially improving the way retail contractors conducted business, from sales and marketing to service operations to finances and business profitability.

“Bringing on Alicia adds another industry marketing expert to our team,” says Blaine Fox, vice president of business development for Warm Thoughts and former general manager of one of the Northeast’s largest HVAC contractors. “Warm Thoughts is known for stepping up the way contractors drive business, and Alicia is a perfect fit for our clients.”

In previous roles, Bradshaw also developed company sales training curriculum and coached dozens of home comfort advisors. Bradshaw is a noted speaker who has produced books, videos and other materials on a variety of business topics, and has taught numerous sales, marketing and business management courses to residential HVAC contractors across the country.

Bradshaw has an undergraduate degree in Communications from the University of Texas at Arlington and a master’s degree in Accounting & Financial Management from the Keller Graduate School of Management at DeVry University. She is a fifth-generation Texan and resides in the Dallas-Fort Worth area.

Warm Thoughts Communications is the nation’s leading marketing firm that delivers direct marketing, print advertising, Web development and strategic support in the HVAC, plumbing, oil and propane industries. Visit www.warmthoughts.com for more information.