• WD-40 Brand Launches First Ever Product Line Extension

    Feb. 15, 2012
    WD-40 Company, maker of the trusted and versatile WD-40® Multi-Use Product, is introducing WD-40 Specialist™ – a new line of best-in-class specialty products formulated to give trade professionals the performance they need to get their specific jobs done right.

    WD-40 Company, maker of the trusted and versatile WD-40® Multi-Use Product, is introducing WD-40 Specialist™ – a new line of best-in-class specialty products formulated to give trade professionals the performance they need to get their specific jobs done right.

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.

    “Trade professionals need products that work for specialized jobs and the WD-40 Specialist product line is a great arsenal to help them do their jobs better,” says Dr. Ernest Bernarducci, vice president of research and technology at WD-40 Company. “Of course, with jobs that aren’t so specialized, you can always trust the product that’s been used for nearly 60 years for thousands of tasks – WD-40 Multi-Use Product.”

    Developed at the WD-40 Company Research and Development Center, all of the new WD-40 Specialist products are 50-state VOC compliant and have proven more effective in key performance areas than leading competitors in ASTM and other industry accepted test methods:

    • Rust Release Penetrant Spray – With Blu Torch™ Technology, it penetrates rust 50 percent faster than the leading competitor and also helps prevent rust and corrosion.
    • Water Resistant Silicone Lubricant – Dries fast and doesn't leave a mess – it even waterproofs and protects moving parts better than leading competitors.
    • Protective White Lithium Grease – Ideal for metal-to-metal applications and provides long-lasting lubrication and unbeatable, superior protection.
    • Long-Term Corrosion Inhibitor – Outperforms the competition and protects metal from corrosion for up to one year outdoors and two years indoors.
    • Rust Remover Soak – Made with biodegradable ingredients and a non-toxic formula, it restores rusted metal parts back to bare metal.
    WD-40 Specialist products are now available nationwide. For more information about the new product line, visit www.WD40Specialist.com.