GE Capital’s Retail Finance business, a consumer lending unit of General Electric Company has renewed its agreement with to provide consumer financing programs through more than 1,200 independent heating, cooling and water heating contractors across the United States.

As part of the new, multi-year agreement, these independent contractors will continue providing payment options for customers through the KwikComfort Financing program. The renewal of the agreement between GE Capital and Rheem extends a program that began in 2004.

“Rheem is a powerful brand with a strong reputation in the market. Our goal is to help them grow their business by providing flexible financing options for their customers and outstanding support. We are delighted to be continuing our relationship with them,” said Bruce Christensen, vice president and general manager, Home Improvement for GE Capital’s Retail Finance business.

“GE Capital has been a great partner over the years to Rheem because they truly understand the process that customers go through when purchasing a water heater or HVAC system. Because GE Capital understands our industry and the financing options that our customers value, extending our agreement was an easy decision,” said Frank Fodge, sales and marketing programs manager, Rheem Manufacturing Company. “Replacing a water heater or HVAC unit often is an unplanned purchase, so having a sound consumer financing program in place is a great benefit to our customers and dealers.”

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