Spirax Sarco has announced a new logo and branding initiative. The company's new tagline “First for Steam Solutions” reflects the essence of the rebranding initiative and the company's vision: to meet customer needs while maintaining the market leading position as an organization that truly offers its customers value.

Stephen Gow, marketing director of Spirax Sarco says "The brand of Spirax Sarco has always been centered around correct steam utilization and passing that knowledge onto industry users of steam as a heating medium. Our current evolution of the Spirax Sarco brand is still founded on this fundamental approach. Take, for example, one of our key differentiators of solutions. A customer solution can be as simple as a product, a series of products or services, a complex bespoke package (based on customer requests), or even a better route to market. Our promise to our customers is to understand their business needs, and to provide them with the most appropriate and economically effective solutions.”

Customer feedback has influenced the logo redesign and branding initiative. Today, sources say, the brand has evolved to meet customer expectations seeking expertise, solutions, and sustainable goals. With that in mind, the company sought to freshen its logo and brand platform to more accurately reflect how it delivers steam system solutions to the marketplace. The new logo and “First for Steam Solutions” tagline is being launched with a fresh visual identity set to begin in 2012. With the new branding set in place, Spirax Sarco will be able to continue to communicate the value proposition it brings to steam users worldwide and in the U.S.

Earlier this month, Spirax Sarco announced it had rebranded its HVAC solutions software as "Steam Design Pro."