Matt Michel, CEO of Service Roundtable, offers free PDF downloads for ContractingBusiness.com readers, taken from the Service Roundtable's content archives.
THIS MONTH: Advertising has come a long ways since the early days of television and radio. To maximize your customer reach, it may be time to start working on ad campaigns that go across multiple media outlets. On this PDF file you will find a list of places to create brand awareness for your company.
Here are a few questions to think about:
- Are you currently focusing on one category, or more than one?
- Is there consistency across all of your media advertisements?
- What are your competitors doing?
What AREN'T your competitors doing?