The California Gold Rush (1848 to 1855) made headlines around the world as James W. Marshall struck gold in the hills around Sacramento California. Some 300,000 “forty-niners” flocked to the region to stake their claim on new fortunes to be made. Interestingly, there are significant parallels between the gold rush and how the home performance industry has evolved. Let’s Get Rich The term gold fever was used to describe the level of excitement that lured would-be ...

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