Daikin's premium product line and brand will be positioned as bringing ‘Comfort for Life’ to residential homeowners across North America.
The 2014 selling season just got a little bit more interesting.
Daikin Industries, Ltd. (DIL), has announced the availability of Daikin brand residential heating and cooling systems offering high efficiency performance, outstanding product warranty coverage, and a robust dealer sales support program through its Daikin North America LLC, business unit. A full line of ducted products will be available for the 2014 selling season and will be sold through select North American distributors.
Recognized as a world leader in the manufacture of HVAC equipment and refrigerants, the Daikin brand will be supported by an aggressive brand reinforcement campaign that will include several unique co-marketing partnerships. In addition, several programs to drive prospective sales leads to qualifying Daikin dealers will be actively deployed. The premium product line and brand will be positioned as bringing ‘Comfort for Life’ to residential homeowners across North America.
“We believe that the Daikin brand launch allows us an opportunity to better serve a focused group of HVAC dealers who will find value in the leading technology associated with the Daikin brand and who want to represent the number one HVAC brand in the world. One of our goals with the Daikin brand is to serve a segment of the replacement market in which other manufacturers have under-invested. It’s a rare and exciting opportunity to launch a new brand in the North American HVAC industry,” said Dave Swift, President and CEO of Daikin North America, LLC.
The premium product line and brand will be positioned as bringing
‘Comfort for Life’ to residential homeowners across North America.
On a global basis, the Daikin brand is a market leader in the development of high technology, energy-efficient indoor comfort solutions to residential, commercial and industrial customers. For nearly 90 years the company has grown consistently and successfully due to the loyalty and success of its customers.
Takeshi Ebisu, DIL Board Member, said “We believe that applying Daikin’s proven technological innovation and leadership from around the world is a great opportunity for the HVAC dealers serving the North American market. It’s the largest global HVAC market. With the full range of ducted and ductless products, this is a special opportunity for our customers and our company.”
All Daikin brand unitary products will be assembled in manufacturing plants located in Texas and Tennessee, further enhancing DIL’s investment in local operations.