MSCA Stars Explore Marketing, Branding Topics at Summit

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The Mechanical Service Contractors of America (MSCA) hosted its Second Annual MSCA STAR Summit this month in Las Vegas, NV. The meeting included a tour of the largest Leadership in Energy and Environmental Design (LEED®)-certified building in the world and setting strategies for the challenging year ahead.

Forty of MSCA's highly-qualified MSCA STARS convened at the Palazzo Resort Hotel in Las Vegas, to attend educational sessions focused on marketing and branding in a challenging economic environment. The event included a tour of the heating and cooling command center for the Palazzo center, which the U.S. Green Building Council (USGBC) says is four times the size of the second-largest LEED® certified building.

Chris Klehm, faculty member for USGBC's LEED® program, described key aspects of the American Recovery and Reinvestment Act of 2009, that are important to service contractors. contractingbusiness.com/news/msca_contractors_summit_0417/



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© 2012 Penton Media Inc.

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