This is why Earth Day sucks.  It promulgates a scarcity mentality.

In his landmark book, The 7 Habits of Highly Effective People, Stephen Covey contrasted an abundance mentality with a scarcity mentality.  People with an abundance mentality believe there is plenty for everyone.  They don’t worry when someone gets a bigger slice of the pie because they know the pie can grow.  In business, they invest in their companies and people.  They live in a world of hope, seeking and expecting prosperity.

People with a scarcity mentality live in a zero sum world.  For every winner, there’s a loser.  They live in fear of loss instead of anticipation of success.  Things get worse for people with a scarcity mentality, never better.

Once, America was a possibility country, filled with people sharing an abundance mentality.  We could do anything.  We won two world wars and the cold war.  We led the free world.  Each generation enjoyed more prosperity than the one before it.  We decided to put a man on the moon, and did.  We decided to clean up our air and water, and did.

Today, it feels like the nation is in decline as we face scarcity and talk of sustainability.  We’re in retreat.  Leadership is considered “leading from behind,” whatever that means.  Millennials can’t get jobs and don’t move out.  The space shuttle’s shut down and we have to hitch rides in space from the Russians.

If the environmental movement deserves some credit for cleaner air and water (and it does), it also deserves a lot of blame for the national malaise affecting the country, starting with Earth Day.  The environmental movement is packed with negative people serving up predictions of doom that never come true.  No matter how many times they are proven wrong, no matter how many of their schemes fail, they’re never called to account for their track records of error.  This is why Earth Day sucks.

Whatever the sentiment of the nation, you can create an abundance mentality within your company.  Be good stewards of the world we live in, but reject the negativity and scarcity of the environmental movement.  Instead of “sustainability,” seek sustainable profits, sustainable growth, and sustainable success.  That’s a sustainability message we can all buy into.

Seek sustainable success with the Service Nation Alliance.  Or, call 877.262.3341 and ask to speak to a Business Advisor.  Limited, exclusive territories are still available.

Matt Michel is CEO of the Service Roundtable ( The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. Call toll free: 877/262-3341 for more information about how to join.