contractingbusiness.com/columnists/pulizzi http://contractingbusiness.com/taxonomy/term/14521/more en Four Content Marketing Strategies to Leverage for Your 2013 Marketing Plan http://contractingbusiness.com/archive/four-content-marketing-strategies-leverage-your-2013-marketing-plan <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">This is my last regular article on Contracting Business. Now don’t worry, I’ll still be around from time to time, but this is it as a regular columnist.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/four-content-marketing-strategies-leverage-your-2013-marketing-plan" target="_blank">read more</a></p> http://contractingbusiness.com/archive/four-content-marketing-strategies-leverage-your-2013-marketing-plan#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 12 Sep 2012 16:12:00 +0000 9867 at http://contractingbusiness.com A Business Model For Building An Email List http://contractingbusiness.com/archive/business-model-building-email-list <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Most HVAC contractors don't realize this, but an opt-in email list is perhaps one of the most important aspects of a successful social media program. Why is that?</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/business-model-building-email-list" target="_blank">read more</a></p> http://contractingbusiness.com/archive/business-model-building-email-list#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 22 Aug 2012 14:55:00 +0000 10960 at http://contractingbusiness.com Four Essentials For All (Good) Business Blog Posts http://contractingbusiness.com/archive/four-essentials-all-good-business-blog-posts <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Countless blogs populate the Internet. Most of them aren’t worth readers’ time and are quickly passed over, if they’re ever seen at all.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/four-essentials-all-good-business-blog-posts" target="_blank">read more</a></p> http://contractingbusiness.com/archive/four-essentials-all-good-business-blog-posts#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 08 Aug 2012 14:24:00 +0000 10352 at http://contractingbusiness.com Being Reactive To Your HVAC Customers Is As Important As Being Active Online http://contractingbusiness.com/archive/being-reactive-your-hvac-customers-important-being-active-online <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Social media sites and other online resources are a gift to HVAC contractors, letting them issue tailored marketing messages to local homeowners seeking out just that information.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/being-reactive-your-hvac-customers-important-being-active-online" target="_blank">read more</a></p> http://contractingbusiness.com/archive/being-reactive-your-hvac-customers-important-being-active-online#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 25 Jul 2012 19:55:00 +0000 9605 at http://contractingbusiness.com 5 Tasks You Can Perform In 30 Minutes To Improve Your Small Business' Online Presence http://contractingbusiness.com/archive/5-tasks-you-can-perform-30-minutes-improve-your-small-business-online-presence <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Online marketing isn’t done in a day – but it doesn’t have to take days at a time either. Using blogging, social media sites and other online platforms should be an ongoing process for HVAC contractors.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/5-tasks-you-can-perform-30-minutes-improve-your-small-business-online-presence" target="_blank">read more</a></p> http://contractingbusiness.com/archive/5-tasks-you-can-perform-30-minutes-improve-your-small-business-online-presence#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 11 Jul 2012 15:07:00 +0000 8863 at http://contractingbusiness.com It's A World Wide Web, But Google Rewards You For Being Local http://contractingbusiness.com/archive/its-world-wide-web-google-rewards-you-being-local <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">There are a lot of HVAC contractors out there. The Air Conditioning Contractors of America alone boasts 4,000 member businesses. Fortunately, as a local business, you’re not competing against 4,000 contractors. Your business is local, and, for the most part, your competition is local. Most importantly, your customers are local.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/its-world-wide-web-google-rewards-you-being-local" target="_blank">read more</a></p> http://contractingbusiness.com/archive/its-world-wide-web-google-rewards-you-being-local#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 27 Jun 2012 19:39:00 +0000 9715 at http://contractingbusiness.com Is The Coupon An Endangered Species? How To Make Your Deals Tech-Savvy http://contractingbusiness.com/archive/coupon-endangered-species-how-make-your-deals-tech-savvy <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Very few of us these days would turn down a way to spend less on something we need.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/coupon-endangered-species-how-make-your-deals-tech-savvy" target="_blank">read more</a></p> http://contractingbusiness.com/archive/coupon-endangered-species-how-make-your-deals-tech-savvy#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 13 Jun 2012 17:53:00 +0000 10364 at http://contractingbusiness.com What’s So Tough About Online Marketing? http://contractingbusiness.com/archive/what-s-so-tough-about-online-marketing <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Facebook, page views, tweets and blog posts -- not exactly the stuff of your old HVAC-repair training courses. But, it is the stuff of online marketing, which means it's stuff worth knowing for HVAC contractors who want to grow their businesses.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/what-s-so-tough-about-online-marketing" target="_blank">read more</a></p> http://contractingbusiness.com/archive/what-s-so-tough-about-online-marketing#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 23 May 2012 19:03:00 +0000 9183 at http://contractingbusiness.com Why Search Engine Phrases Are Key to Your HVAC Online Marketing http://contractingbusiness.com/archive/why-search-engine-phrases-are-key-your-hvac-online-marketing <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">Narrowly focused search-engine terms help HVAC contractors get found online by the readers they’re targeting – qualified-to-buy, local homeowners seeking expert answers to questions about their home-comfort systems.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/why-search-engine-phrases-are-key-your-hvac-online-marketing" target="_blank">read more</a></p> http://contractingbusiness.com/archive/why-search-engine-phrases-are-key-your-hvac-online-marketing#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 09 May 2012 17:45:00 +0000 10754 at http://contractingbusiness.com Attracting And Retaining HVAC Customers: How Blogs Can Help http://contractingbusiness.com/archive/attracting-and-retaining-hvac-customers-how-blogs-can-help <div class="field-byline"> Joe Pulizzi </div> <div class="node-body article-body">As an HVAC contractor, it's possible you've dismissed blogs as part of your online marketing strategy – and you’d have plenty of evidence to make your case.</div> <div class="og_rss_groups"></div><p><a href="http://contractingbusiness.com/archive/attracting-and-retaining-hvac-customers-how-blogs-can-help" target="_blank">read more</a></p> http://contractingbusiness.com/archive/attracting-and-retaining-hvac-customers-how-blogs-can-help#comments Archive contractingbusiness.com/columnists/pulizzi Wed, 25 Apr 2012 17:57:00 +0000 9879 at http://contractingbusiness.com