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    Editorial observations by leading HVACR industry consultants or business owners

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    John W. Danforth Co.
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    David Richardson/NCI
    National Comfort Institute Instructor Mark Hunt teaches students how to interpret combustion analyzer readings in a recent training class.

    Highlights

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    Is Dynamic Pricing In Your Future?

    April 29, 2024
    Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.

    What's YOUR History?

    March 28, 2024
    We want to hear about your early days in business, and how you've made it to today.
    Terry McIVer

    Giant Steps for Women in HVACR

    Feb. 27, 2024
    Lori Tschohl, 2024 President of Women in HVACR, outlines the organizations plans for 2024 and beyond.
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    'Branding Party of One, Your Table is Ready!'

    Feb. 1, 2024
    Mediocre or excellent branding is felt in all aspects of the customer's experience with your company.
    Photo 50628633 © David Franklin | Dreamstime.com

    First World Problems Contractors Encounter After Selling the Business

    Jan. 5, 2024
    Don't be singing the retirement blues. Preparedness and time filling activity can help.

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    8 Reasons Why People Leave

    Aug. 25, 2021
    Employers: be honest as you evaluate your company according to these points.
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    Direct Mail Dreamstime L 144580460
    Photo 123911246 © Artur Szczybylo | Dreamstime.com
    Your company culture is the sum of the company values. Everyone may not share every value, but everyone should accept and be compatible with every value.
    Photo 149374189 © Bigtunaonline | Dreamstime.com
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    Tik Tok? I Think Not!

    April 13, 2023
    iStock/Getty Images
    Part-time residents like the fact that, if they're out-of-town, they get an alert on their smart phone if the temperature or the humidity in their home rises.
    Terry McIver
    Ahr Floor2

    HVAC Events are Off and Running. Are You?

    March 1, 2023
    The ramp up to cooling season includes three excellent events for HVACR professionals.
    Illustration 193040958 © Maksym Yemelyanov
    Illustration 193040958 © Maksym Yemelyanov

    7 TIPS for Selling in the Current Economy

    Feb. 2, 2023
    Adjust your sales strategy so you can help financially challenged homeowners.
    84946026 © Convisum | Dreamstime.com
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    The Four Requirements of Success

    Dec. 8, 2022
    Patience is the thread that runs through a person's pursuit of a worthwhile goal.
    Terry McIver
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    The Five R’s of 2023

    Oct. 28, 2022
    The new year will bring dark clouds, but some have silver linings.