Most small business owners — and HVAC contrctors count among them — invest 2% to 5% of sales in marketing. Since small businesses, by definition, have small amounts of sales, 2% to 5% results in very small marketing budgets. Small budgets tend to yield small results.
The biggest source of new business for residential HVAC service companies are word-of-mouth referrals, suggesting that growth-oriented contractors should build strong referral networks. Unfortunately, contractors are terrible at networking. Here’s how the worst networkers can overcome their deficiency.
Residential HVAC contractors start companies for many reasons - some good and some not so good. Regardless of the initial impetus, every owner should ask what he or she wants from their contracting business.
For the HVACR contractor, having a company brochure is Marketing 101. The brochure is a catch-all piece that explains your company to potential customers, potential employees, vendors, etc. Yet, few contractors create one. Here are some simple tips on what it should contain.
Air conditioning and related product sales really got heated during the 1960s. Residential HVAC became more accessible for more homeowners, and building owners were having rooftop systems installed on new and existing buildings. Here's a gallery of HVACR advertising from the 1960s.
Commercial, industrial and residential contractors will want to check out these products! Take a look at an air-cooled liquid chiller, dampers, trade professional gloves, air curtains, a water-source HVAC system and hand-held IAQ monitor, just to name a few! Don't forget to click on the manufacturers' link for more info.
In the HVAC market this month we're showcasing commercial products like a mixed-flow exhaust fan, air-cooled scroll chiller, and a flanged globe valve linkage. For residential contractors there's a split-system air conditioner, communicating wall control, and an AC compressor lift. Our July Product Showcase Award goes to Mr.PEX Systems and their integrated dynamic control system which won in the Controls category.
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More
The NATE Magazine is the official publication of North American Technician Excellence, the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians.