Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
An increasing number of HVAC contractors are using “selling technicians,” and reporting some incredible performance numbers. Some contractors consider the practice unethical. Others believe the practice is foolish because selling techs leave money on the table. Who’s right?
Most small business owners — and HVAC contrctors count among them — invest 2% to 5% of sales in marketing. Since small businesses, by definition, have small amounts of sales, 2% to 5% results in very small marketing budgets. Small budgets tend to yield small results.
The biggest source of new business for residential HVAC service companies are word-of-mouth referrals, suggesting that growth-oriented contractors should build strong referral networks. Unfortunately, contractors are terrible at networking. Here’s how the worst networkers can overcome their deficiency.
Residential HVAC contractors start companies for many reasons - some good and some not so good. Regardless of the initial impetus, every owner should ask what he or she wants from their contracting business.
For the HVACR contractor, having a company brochure is Marketing 101. The brochure is a catch-all piece that explains your company to potential customers, potential employees, vendors, etc. Yet, few contractors create one. Here are some simple tips on what it should contain.
Uber is the mobile phone based app that connects people who need to get somewhere with drivers of private vehicles. Uber has rocketed to success and holds lessons for residential HVAC contractors. Here are eleven.
Check out the products showcased this month, with fluid-level transmitters, a wireless pressure/temperature sensor, a gas water heater, testers for auto voltage/continuity, direct internet connection, and more!
Our Product Showcase Award winner for the month of August is the ZIP economizer from Belimo Americas!
New technology allows a current switch to be configured outside of an electrical enclosure and installed on a cold wire, thereby eliminating the need for a PPE suite and preventing arc flash hazard. PPE suits, worn by technicians working in a live enclosure, are often cumbersome and can hinder the installer’s ability to configure an adjustable current switch....More