Matt Michel is CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization.
Winter is nearly gone. Hot weather is still in the distance. People are less apt to buy since homeowners who have made it this deep into winter without replacing their furnaces will do almost anything to stretch the product a few more weeks. What will you do?
Faced with a shortage of labor in the HVAC industry, contractors must look outside of the industry for an infusion of new personnel. Here are some places to look for your next technician, CSR, and salesperson.
Matt Michel kicks the new year off right, with truth and humor. Here are 12 surefire, guaranteed predictions about you and your HVAC company. Your response to each is what will make all of the difference.
All of these companies targeting your customers share a few common traits. First, they are good at marketing. They are better at it than most contractors (though not all contractors). If you are among the former, they will be happy to feed you leads for a percent of the sale.
Why people repeat poor behavior and expect different results? This isn’t the business equivalent of learning how to ride a bike, but running into a brick wall. It’s going to hurt every time it’s tried.
Sometimes the great outdoors gets into an HVAC system! Other times, good contractors find total hack jobs. Our updated "Wall of Shame" gallery shows what the good HVAC guys find on the job, sometimes in new homes!
Growing a business from the ground-up can be tough. We can’t all be lucky enough to win the lottery (like some HVAC companies have), but with the proper steps and work ethic, we don’t need to strike it rich. A business can be grown organically and see a fantastic level of success.