State Water Heaters, a leading manufacturer of commercial and residential water heaters, has signed on with 2002 Daytona 500 winner Ward Burton to roll out a dynamic, high-touch racing program to drive sales in 2009.
State Water Heaters was looking for ways to maximize its involvement in NASCAR and deepen its ties to the sport, which is popular among its customer base. The company decided to leverage its previous partnership with former NASCAR driver Ward Burton in an effort to generate excitement off the track. Under terms of the deal, Burton will serve as an official spokesperson for State Water Heaters in 2009 and host numerous private events at NASCAR venues around the country for the company’s customers and prospects.
“Instead of Ward Burton behind the wheel of a State car, he’s taking a more hands-on approach with our customer base by helping drive sales,” said State Water Heaters Brand Manager, David Chisolm. “We know from our previous relationship that our customers relate to Ward, so a program like this provides added bang for the buck. Plus, Ward’s one-on-one interaction with our key customers and prospects is a powerful way to excite them about our brand.”
“I’m excited about working with State Water Heaters again,” said Burton. “Together we have created a fresh, non-traditional approach to NASCAR marketing that I know will be a winner.”
State Water Heaters has been a providing a quality line of residential and commercial water heating products since 1946.