DEARBORN, Michigan – Jan. 7, 2019 – Carhartt, America’s premium workwear brand since 1889, announced the launch of its Carhartt Company Gear™ program. The new Carhartt Company Gear™ service model will enable the 130-year-old brand to provide a wide range of businesses with its familiar rugged, durable products. The brand will debut its new uniform program at the 2019 World of Concrete Tradeshow, to be held Jan. 22 – 25 at the Las Vegas Convention Center in Las Vegas.
“With the launch of Carhartt Company Gear™, our brand now offers one of the most comprehensive and innovative workwear solutions in the marketplace,” said Andi Donovan, senior vice president of Carhartt Company Gear™. “The reorganization of our service program will allow Carhartt to accommodate customers’ workwear demands whether they need pants for a crew of 20 or need to outfit an entire operation. So far, the reaction from the market has been very positive.”
During the World of Concrete show, Carhartt will celebrate the launch of Carhartt Company Gear™ with a fundraising effort to benefit Helmets to Hardhats (H2H), a national nonprofit organization that connects military service members with skilled training and quality careers in the construction industry. For each visitor that registers their name and email address at the Carhartt exhibit, Carhartt will donate $5 to Helmets to Hardhats, up to $25,000.
“We look forward to debuting Carhartt’s new uniform program at World of Concrete,” said Donovan. “In addition to launching Carhartt Company Gear™ we’re incredibly honored to support an organization like Helmets to Hardhats. The men and women of our armed forces deserve a smooth transition from the military into civilian life, and H2H does a fantastic job securing training and employment for some of this country’s hardest-working individuals.”
During the World of Concrete show, the Carhartt Company Gear™ team and the donation registry will be located at Exhibit C5703. The brand’s featured products will be on display, and guests will be able to discuss customization options and will have a chance to win Carhartt gear.
To service customers in search of customized workwear programs, Carhartt set out to expand its well-known consumer collection of industrial products to fit the uniform needs of businesses. With the launch of Carhartt Company Gear™, the brand also introduced its new Rugged Professional™ Series. This product collection comes in nine styes and features Rugged Flex® and Stain Breaker® technologies, along with wrinkle resistance, and superior colorfastness to maintain a professional look after dozens of washes.
The Rugged Professional™ Series includes button-up shirts, work pants and shorts, and a baseball cap, and will be offered alongside several other styles that will be available in a complete array of sizes to accommodate both men and women.
Carhartt Company Gear™ will also include products under every category of industry and specialty from standard uniforms to more specific clothing requirements, such as flame resistant (FR) and high visibility gear designed to comply with federal and state employee safety standards.
Carhartt representatives also will be available at the Exhibit C5703 for additional inquiries and in-booth presentations throughout the event. An appointment can be made in advance by calling 800-786-3916 or [email protected].