ACCA and UpSmith Announce Partnership to Help Home Services Contractors Grow and Convert More Leads
ALEXANDRIA, Virginia — The Air Conditioning Contractors of America (ACCA) announced a new strategic partnership with UpSmith, an innovative technology company working to increase HVACR revenue and profitability while improving culture and retention.
UpSmith — a venture-backed company delivering unfair technology advantages to home service contractors — provides gamification software to motivate, measure, and reward field performance. Through this partnership, UpSmith will bring its newest innovations for finding high-quality leads and converting those opportunities into revenue to ACCA members, beginning with an exclusive reveal at ACCA 2025 in Austin on March 24-27.
As part of the event, UpSmith will unveil a transformative performance marketing capability powered by AI to accelerate business growth for contractors. This innovation will unlock new opportunities for HVACR businesses to generate and convert leads, reinforcing UpSmith and ACCA’s commitment to equipping contractors with cutting-edge tools to drive success.
“Our partnership with UpSmith aligns with ACCA’s mission to elevate the professionalism of the HVACR industry and support contractors in overcoming workforce challenges,” said Barton James, president and CEO of ACCA. “We are committed to equipping contractors with the tools they need to increase efficiency and enhance their workforce culture; this collaboration with UpSmith is an important step in that direction.”
UpSmith’s products integrate seamlessly with leading field service management platforms like ServiceTitan, providing a mobile-first experience powered by advanced gamification to help contractors motivate, measure, and reward employee success.
“We’re excited to partner with ACCA to help skilled trades businesses win and tradespeople thrive in the HVACR workforce,” said Wyatt Smith, CEO of UpSmith. “At UpSmith, we’re on a mission to solve America’s skilled workforce shortage. By working with ACCA, we can provide companies with the resources they need to succeed and help professionals build rewarding, long-term careers in this industry. We can’t wait to share what’s next at ACCA 2025.”
ACCA’s Strategic Partner Program builds lasting relationships with industry leaders, fostering collaboration that benefits the entire HVACR community. In 2025, ACCA welcomed seven new partners, each committed to supporting contractors and advancing professionalism across the industry.
For more information about ACCA’s Strategic Partner Program and industry partner support of contractors, visit acca.org/partners.