Ken Goodrich is a well-known figure in the home services industry, recognized for his leadership roles at top brands like Goettl Air Conditioning & Plumbing, YES! Air Conditioning & Plumbing, and American Residential Services (ARS). With a career dedicated to running, acquiring, and enhancing home services businesses, Goodrich has driven hundreds of millions in annual sales for each company under his guidance. His strategic prowess has garnered him numerous accolades, including spots on the Inc. 500 list. His journey in the industry began at age ten, holding a flashlight for his father while repairing air conditioning units. Today, he serves as a model for aspiring business leaders shaping their own strategies.
In addition to his business acumen, Goodrich is passionate about nurturing the next generation of skilled professionals. He founded the J Duncan Goodrich Air Conditioning Technology Institute and supports home services industry students through an endowed program at the College of Southern Nevada, as well as being active in industry associations such as the Southern Nevada Air Conditioning Refrigeration Service Contractors Association (SNARSCA). In 2023, Goodrich was appointed to the Nevada Workforce Development Board by Governor Joe Lombardo. "Supporting education and training for our future technicians is crucial,” Goodrich said. “We need a skilled workforce that is prepared for the changing landscape of this industry."
The challenges of running a business can take a toll on health, particularly for leaders who often prioritize their companies’ profits and operations over their own well-being. This reality hit home for Goodrich after a personal health scare that prompted him to reevaluate his priorities and advocate for wellness in the home services sector.
Health Scare Sparks a Change
One evening while relaxing at home, Goodrich faced a severe health scare: his heart raced, he became clammy, and he struggled to breathe, making him fear for his life. Fortunately, Goodrich recovered quickly, but the incident was a wake-up call, revealing that despite his business successes and community contributions, he had neglected his own health.
With a determined focus on getting into better shape, Goodrich enacted a daily walking regimen, ultimately shedding over 100 pounds. This transformation not only revitalized his health but also inspired him to help others in the home services industry. Acknowledging the long hours and unhealthy habits many business owners and employees endure, he launched a wellness initiative called The First Step with Ken Goodrich, a Facebook group designed to support the well-being of home service professionals across the country.
Fast Growth Among Business Owners, Employees
With over 1,500 members, The First Step has evolved into a vibrant community where home services business owners and employees share their health journeys, uplift one another, and celebrate achievements. "This group goes beyond a wellness program; it has created a movement,” Goodrich explains. “We're creating an online community that recognizes our distinct health challenges within our industry and helping one another navigate through them."
The impact of The First Step has been significant. Members frequently share inspiring success stories, many attributing their motivation to Goodrich’s example. Jason Amato president, Pathway Partners Group noted, “I’ve maintained a 40-to-50-pound weight loss since October 2020. The inspiration from this group has significantly increased my walking miles.” He added, “Connecting with others facing similar challenges has been a huge source of motivation, and I’m grateful for Ken's leadership.”
Bill Cavanaugh owner and CEO of Cavanagh Electric remarked, “Ken Goodrich is an inspiring leader who balances a busy life with mentoring others in business and healthy living. His tough love approach, paired with genuine support, has transformed my health and my approach to business.” Similarly, Ryan Ruff general manager of Kliemann Brothers Heating, AC and Electrical expressed, “The First Step group has been amazing. Ken has been a fantastic motivator, always encouraging us even with his busy schedule.”
Health Comes First
Goodrich’s initiative comes at a crucial time for the home services industry, which faces considerable health risks due to its physically demanding nature. Industry data reveals over 37,000 injury and illness claims are filed each year. Many home services business owners are entrepreneurs and are experiencing tremendous revenue growth, causing many to focus on the wealth of their business, while perhaps neglecting the health of their employees. By promoting health and wellness, Goodrich aims to reduce these incidents and improve the overall quality of life. "Employees in good health tend to be more productive, and ultimately safer." Goodrich states, emphasizing his belief that wellness should be a fundamental aspect of the home services sector.
Beyond personal wellness, Goodrich is cultivating a culture of care within the industry. His health journey underscores the importance of prioritizing well-being not only as an individual responsibility but also as a professional imperative. By encouraging others to take “the first step” toward better health, he advocates for a paradigm shift in how the industry supports its workforce.
As The First Step with Ken Goodrich continues to grow, its influence extends beyond the home services industry. In an age where burnout and mental health issues are prevalent, Goodrich’s initiative demonstrates how personal wellness can drive professional achievement.
Goodrich’s dedication to fostering a supportive community and promoting healthy habits is set to transform the home services industry, and he encourages other business owners in the industry to embrace the program and invest in the health and wellness of their employees by joining The First Step with Ken Goodrich Facebook group. His journey from a personal health scare to becoming a wellness advocate illustrates how challenges can lead to growth. "Keep your mind on your goals, whatever they may be, and approach each day one step at a time,” says Goodrich. “Sometimes the thought of making change can feel insurmountable, but you can do it! It all starts with taking that first step."