Rheem Launches “Engineered for Life” Brand Evolution and Celebrates a Century of Excellence at 2025 AHR Expo 

ATLANTA — Celebrating a century of excellence, innovation, and ingenuity, Rheem, a provider of water heating and HVAC/R solutions, with manufacturing facilities in 88 countries, showcased the culmination of 100 years of engineering at the 2025 AHR Expo. Rheem’s family of 50 global brands — including Rheem Heating & Cooling, Rheem Water Heating, Eemax, Friedrich, HTPG, IBC, Nordyne, and Raypak — presented a range of dependable, cutting-edge, and environmentally friendly product options designed for commercial and residential use. 

Rheem CEO Chris Peel, joined by the company’s customers, partners, and employees, kicked off this major milestone event. As hundreds of attendees rallied together to toast to 100 years, Peel unveiled Rheem’s newly launched brand evolution, “Engineered for Life.” Synonymous with remarkable, reliable, and resilient products designed for everyday life, the branding update reflects Rheem’s 100-year legacy. With more than 500 active patents, in addition to revolutionary products, Rheem is known for a century of strong, meaningful collaboration with customers and partners. 

At Rheem’s booth, 2343, show attendees joined in the festive atmosphere, enjoyed giveaways, and discovered a range of product solutions ideal for many applications. Rheem also hosted several on-trend discussions within the booth, covering topics from commercial advancements and engineering for new regulations to the latest on heat pumps and decarbonization. Moreover, visitors to the booth learned about Rheem’s sustainability achievements, including attaining zero-waste-to-landfill status and training more than 600,000 plumbers, contractors, and key influencers on sustainable products and practices. 
 

Products on display included:  

Rheem Heating & Cooling: 

 

Residential: 

Rheem Endeavor Line Prestige Series Universal Heat Pump (RD18AY): The Rheem Endeavor Line of Heat Pumps offers a versatile, high-efficiency solution for any home, delivering reliable comfort season after season. The RD18AY heat pump, launching in March, and ranging in size from two to five tons, is the latest unit in the lineup of Endeavor heat pumps designed with advanced technology and built for durability.  With higher SEER2, EER2, and HSPF2 ratings, contractors can offer customers energy-efficient systems that provide consistent savings month after month. With cooling efficiencies up to 19 SEER2 and 13 EER2, and heating efficiencies up to 10 HSPF2, the RD18AY units are built to perform in a range of conditions, giving contractors the flexibility to meet homeowners’ needs while maintaining high standards of energy efficiency and comfort. Rheem’s heat pumps also help homeowners save on energy bills while ensuring long-term performance.

Rheem Endeavor Prestige Series Gas Furnace (R98MV): The EcoNet-enabled Rheem Endeavor Line Prestige Series R98MV Gas Furnace is designed to offer top-tier efficiency and performance. With a 98% AFUE rating and ENERGY STAR certification, it provides one of the highest efficiency levels available, translating into lower utility bills and consistent home comfort. The R98MV is built to convert gas to heat with near-perfect efficiency, making it an ideal choice for customers looking to reduce energy costs without sacrificing comfort. As an ENERGY STAR-certified product, the unit delivers reliable comfort and helps reduce carbon emissions and other greenhouse gases — enhancing the home’s efficiency. The R98MV is an excellent choice for contractors looking to provide high-performance, energy-efficient heating solutions. 

Rheem Classic Plus iR Packaged Gas Electric (RGEAYC): The Rheem Classic Plus iR Packaged Gas Electric RGEAYC unit combines efficiency, durability, and advanced technology for superior year-round comfort. The ENERGY STAR-certified unit boasts a 15.2 SEER2, 11.5 EER2, and 81% AFUE with two-stage heating and cooling on all tonnages. Featuring a two-stage scroll compressor for quiet operation and maximum energy savings, the unit’s Constant CFM Motor with variable-speed technology, ensures precise humidity control, quieter operation, and consistent performance. Additionally, a direct spark ignition with remote flame sensing provides years of worry-free operation. Built-in EcoNet® and Bluetooth® technology, accessible via the Rheem EcoNet Apps, allow homeowners to control their comfort within or away from the home while contractors can easily utilize Rheem’s Contractor App technology for troubleshooting or repairs.

Commercial:  

Rheem Renaissance Packaged Units: Designed with direct field input with features that make installation, maintenance, and service easier, the entire Renaissance Commercial HVAC Line boasts industry-common footprints and connections, eliminating the need for curb adapters in most replacement scenarios, resulting in labor and materials cost savings for building owners. The PlusOne ServiceSmart package facilitates faster and easier access throughout, featuring Qwik-slide components and easy access, reducing service and maintenance times by up to 100 minutes compared to other brands. Rheem Renaissance packaged units are offered in Gas/Electric, A/C, and heat pump styles in a variety of capacities from 3 to 25 tons. The Renaissance 15-25 ton, on the floor at AHR, delivers up to 14.2 IEER / 11 EER. Packed with innovative features like Rheem’s patented VelociFin® gas heat exchanger and patented, industry-first SmartShield indoor and outdoor interlaced microchannel coil design, Renaissance is a reliable and easy choice for a variety of commercial applications.

 

Friedrich: 

Residential: 

Friedrich Floating Air Ductless Mini-Split: Introducing the all-new Friedrich Floating Air ductless mini-split series. The streamlined product lineup features 40 SKUs across three distinct lines—Pro X, Pro, and Select—optimizing inventory management and installation flexibility. FastPro® technology in all wall-mounted units simplifies maintenance, reducing labor time significantly. Built-in Wi-Fi enhances control with the ComfortPro mobile app, available for wall-mounted and ceiling cassette models. The Pro X Series offers the ultimate in flexibility and performance in extreme temperatures, available for both single and multi-zone configurations, with a wide range of indoor options—wall-mounted, ceiling cassettes, concealed ducted, and ducted air handlers—from 9K to 42K BTU. The Pro Series focuses on high efficiency, delivering a SEER2 of 25.0 and an HSPF2 of 11.0 in single-zone wall-mounted units ranging from 9K to 24K BTU. All Pro X and Pro models are ENERGY STAR and ENERGY STAR cold climate certified. The Select Series provides reliable, cost-effective solutions in single-zone wall-mounted from 9K to 36K BTU with ENERGY STAR-certified models available. 

 

Friedrich Breeze Universal Heat Pumps: The Friedrich Breeze Universal Heat Pump is the ultimate solution for upgrading to efficient inverter heat pump technology. Designed for versatility, it seamlessly integrates with nearly any existing HVAC system or pairs with the Friedrich Breeze Air Handler for precise, year-round comfort. Additionally, inverter technology delivers efficiencies of up to 20.0 SEER2 and 9.5 HSPF2 for lower energy bills. Breeze simplifies installation with the ability to accommodate long line set runs up to 246 feet and height differentials of up to 98 feet, all within a compact footprint that’s 40% smaller than traditional top-discharge outdoor units. The unit saves on outdoor space without sacrificing performance. 

 

Commercial/Hospitality:  

Friedrich FreshAire PTAC: The Friedrich FreshAire Packaged Terminal Air Conditioner (PTAC) redefines performance and comfort with its inverter compressor, A2L-compliant refrigerant, and patented system design to meet ASHRAE 62.1 -2013 standards. The unit boasts ultra-quiet operation with industry-leading STC ratings. Designed for healthier indoor environments, it offers optional FreshAire IAQ accessories to enhance air quality. Featuring Precision Inverter® and Heat Pump Technology, the PTAC delivers efficiencies up to 11.57 HSPF, 12.0 EER, and a 15.0 SEER equivalent, adjusting capacity from 20% to 120% for optimal comfort and energy savings. Additionally, the unit offers the widest cooling and heating range in the industry and provides the highest available capacity of any 42x16 PTAC at over 15,500 BTUs. Its modular design simplifies maintenance with easy access to key components like washable air filters, while the Surehold Front Cover System ensures a secure fit every time.  

HTPG:  

HTPG EcoNet Enabled Unit Coolers: Saving energy in refrigeration systems through precise superheat and space temperature control and fan cycling, the HTPG EcoNet-Enabled Unit Coolers are intelligent, electronically operated evaporators designed for walk-in coolers and freezers. They save energy in refrigeration systems through precise superheat and space temperature control, as well as fan cycling. With a focus on energy efficiency and ease of installation, the award-winning design incorporates factory-installed EcoNet Controllers, bringing user-friendly smart technology to commercial refrigeration applications. This controller offers customers greater efficiency and enhanced control over their walk-in units, resulting in significant energy savings. 

  

IBC: 

 

IBC SFT Superflow Tankless: The SFT Superflow Series, named a 2023 Good Design award winner, now includes an innovative wireless cascade feature that allows up to eight units to operate together for instances where a single Superflow unit is not large enough. Create a cascade system using multiple Superflow units to meet domestic hot water needs with the added benefits of greater efficiency and redundancy. The Superflow wireless cascade system is incredibly easy to set up, yet flexible enough for more demanding applications.  

 

IBC Superflow High-Efficiency Condensing Boiler: Offering an economical solution to all home heating needs without sacrificing reliability, the Superflow High-Efficiency Condensing Boiler is a compact, high-efficiency boiler that features a unique aluminum heat exchanger with copper waterways. With the Superflow Boiler, we bring cold water back on the return which flows directly through the heat exchanger, condenses flue gasses fully, and extracts as much heat as possible, ensuring maximum heat transfer and minimal heat loss.

Maytag: 

Maytag M1200 Series High-Efficiency Heat Pump: The Maytag M1200 Series High-Efficiency Heat Pumps deliver reliable, year-round comfort with energy efficiency and quiet operation. Engineered with durable stainless steel, these systems are built to withstand extreme weather while protecting the coil for long-lasting performance. Available in 1.5- to 5-ton capacities with single- and two-stage options and a SEER2 rating of 14.3 - 15.2, the M1200 Series is versatile and can meet various comfort needs. Designed for easy installation and servicing, the units feature removable side panels and convenient access to the compressor and controls, saving time on the job. Backed by Maytag’s best-in-class 12-year limited parts warranty and dependability promise, with registration, the M1200 Series is a reliable choice for contractors looking to provide customers with superior performance and peace of mind. 

 

Raypak: 

Raypak XVers + KŌR: This line of commercial boilers is one of the most intelligent compact condensing fire tube boilers available on the market. Featuring the new high-efficiency stainless steel KŌR™ fire tube heat exchanger, XVers + KŌR packs more heat into a smaller footprint, providing unmatched value to customers. The addition of the new HO2T Track and Trim provides XVers KŌR users with continuous real-time monitoring of oxygen concentrations in boiler flue gas, which creates automatic adjustments to fuel and airflow. This ultimately helps to maintain optimum combustion and ensures maximum efficiency and reliability. Furthermore, Raypak®’s new line of boilers provides a suitable hydronic heating solution for commercial applications such as hospitals, schools, multi-family housing, and more. 

Rheem’s family of brands is proud to return to the AHR Expo to continue strengthening its relationships with customers, suppliers, and contracting partners while commemorating 100 years within the industry.