Trane Residential Introduces Tiering & Naming Process Alongside Roll Out of New Low GWP Refrigerant Product Portfolio
DAVIDSON, North Carolina – Trane® Residential has announced that it is renaming certain products within its product portfolio in alignment with the company’s transition to low Global Warming Potential (GWP) refrigerants.
Trane is also introducing a new tiering approach, grouping products together within the traditional split systems and packaged unit categories based on shared platform characteristics and differentiating features. These changes are aimed at helping consumers better understand Trane’s new models within its product portfolio as it begins to convert most of its residential products from R-410A to R-454B ahead of the Jan. 1, 2025, federal deadline. Throughout 2024, Trane’s low GWP product updates will be reflected on the Trane website and across the company’s consumer-facing literature.
“Our new naming and tiering process for Trane’s new low GWP compliant residential product portfolio will revolutionize the homeowner shopping experience,” said Katy Muti, Brand & Content Marketing Leader, Americas for Trane Technologies. “By taking a more descriptive approach, our dealers can cater to customer preferences more strategically, anchor our pricing strategy, and upsell or cross-sell products accordingly.”
Trane’s three new tiers will group products together based on shared characteristics and give names to address these differentiating features, allowing homeowners to choose the solution that best suits their needs more easily:
- CHOICE – The best choice for quality products at a more modest price point
- PRIORITY – Prioritizing whole-home comfort through advanced features working together to create enhanced comfort
- PREMIER – Using the latest, most advanced technology to push the boundaries in delivering truly controlled, premier comfort
The following low GWP Trane equipment was to begin shipping from Trane Residential factories in early April and will be on Trane’s consumer website by the end of April, using the new naming approach:
- Choice
- 15 Single-Stage Heat Pump with WeatherGuard™ Top
- 15 Single-Stage Heat Pump
- Priority
- Variable Speed Air Handler
In addition, the new model names use easy-to-understand language to inform you exactly what the product is and does, and the features it offers.
Air conditioners, heat pumps, and packaged units: Each name starts with the industry-standard SEER2 efficiency rating, and then includes the type of product and any important features. For example:
- 20 TruComfort™ Variable Speed Heat Pump with WeatherGuard™ Top
- 17 Two-Stage Air Conditioner
- 14 Single-Stage Gas Furnace/Air Conditioner Packaged
Furnaces: Model names start with the industry-standard annual fuel utilization efficiency (AFUE) rating, and then the number of heating stages and any notable features. For example:
- 97 Modulating Variable Speed Gas Furnace
- 80 Two-Stage Gas Furnace
- 95 Single-Stage Ultra-Low NOx Gas Furnace
Air handlers: Depending on the model, the name may include a brand, fan speed, or other descriptor. For example:
- Hyperion™ Variable Speed Air Handler
- 120V Modular Variable Speed Air Handler
- Compact Plus Air Handler
To learn more about Trane and its new naming and tiering approach, visit the blog here.