COMFORTECH 2016 Offers HVACR Sessions to Inform, Inspire, IGNITE!

Selling Performance-based Commercial Retrofits, by Rob ‘Doc’ Falke of National Comfort Institute: Every commercial HVAC system’s performance can be improved.

Most commercial customers are willing to make the improvements if you can help them understand the benefits.Home Performance Contracting, from a Contractor Who’s Doing it, by Kevin Tindall: how they can venture into home performance contracting as a profitable new line of work. A great session for contracting principals looking to expand their markets.Generations of Excellence, by Tom Krygsheld and Kevin Frump: From 2016 Residential Contractor of the Year, Tom and Kevin will share the principles on which Illiana Heating & Air Conditioning was founded 30 years ago, and how those principles and practices are blending with new ideas for the 21st Century.Creating Customers for Life, by Kerry Webb: Learn how to get technicians to ask for more business. How to turn the reward for maintenance agreements into a lifetime of income for technicians instead of a one-time spiff. How to convert 40% to 50% of your customers to higher-value maintenance plans.Recruiting to Find Top Talent: With Matt Prazenka of PrecisionRecruiter.com;  Jo Phillips of ServiceTitan; and Renee Joseph of Johnson Controls. Finding new, qualified employees is THE industry challenge. In this panel discussion, our three experts will describe what contractors can do to hire and retain talented employees.High Octane Service Management, by Steve Coscia: Managing a first-rate service department requires a leader who applies proven management disciplines to achieve high octane service that fires on all eight cylinders. Popular presenter Steve Coscia offers some service “shop talk” you can use to offer better service every day.EXCITING AND RELEVANT KEYNOTE MESSAGES Economist and former White House director of economic policy Todd Buchholz, and Weldon Long —entrepreneur, sales expert and author — will present the keynote address. Buchholz brings a unique perspective on economic forecasting: Will the

crash in commodity prices and interest rates unhinge the economy, or propel it forward? Can the Fed keep the economy recovering in the Janet Yellen era? How will the 2016 presidential election campaign shake the economy? Buchholz will help attendees determine whether OPEC and Russia can tighten energy supplies again, or whether a revolution in natural gas will reinvigorate U.S. factories. Additionally, attendees will learn how the “scissors economy” opens up new business and investment opportunities.Weldon Long — author of “The Power of Consistency — Prosperity Mindset Training for Sales and Business Professionals” — will tell the fascinating and inspiring story of his journey from prison to becoming a successful entrepreneur and New York Times best-selling author, and the mindset it took for him to get there.   During his address, Long will share his unique FEAR (Focus, Emotion, Action, Results) Process of how to transform your mindset to one of prosperity and focus, to get exactly what you want out of life. During another session on how to become “The Invincible Sales Professional,” Long will describe the sales process he created to catapult himself from living in a homeless shelter to building a $20 million company in just 5 years. He will share his incredible RISC sales process (Relationship, Investigate, Solution, Conclusion).MANY OTHER EXCITING SESSIONS AND EXHIBITS:Management & Recruiting sessions will include: • “Top 5 Strategies for Aggressive Growth,” by Mike Agugliaro of Gold Medal Service and CEO Warrior. • “Is Your Business Prepared for a Crisis?” by public relations expert Heather Ripley. A Sales & Marketing Track will feature: • “The Secret to Data-driven Strategic Marketing,” presented by Joseph Phillips of ServiceTitan. • “How to Beat Low-bidders in HVAC Replacement Sales,” by renowned consultant/author Charlie “Tec Daddy” Greer • “Generating 50 Leads per Month from Your Website,” by award-winning contractor Tom Casey.Prolific author Carter Stanfield, co-author with David Skaves, of the industry bible, “Fundamentals of HVAC/R” will present a full-day workshop on “Electricity for the HVAC Contractor.”FULL-DAY AND HALF-DAY WORKSHOPS INCLUDE  • “Qualities of a Great Service Manager and “Maximizing Your Bottom Line,” by Brigham Dickinson of Power Selling Pros • The always insightful Ruth King, on “Why KPI’s are Dangerous, and Data You Must Track to Ensure a Profitable Business” • “Opportunities in Connected Products,” by Rob Munin of Lux Products • “Brazing Fundamentals,” by Harold Moret of the Copper Development Association.Additional educational tracks will include: • Smart/connected homes• Management & recruiting • Sales & marketing • Prospering in the new, green market.Technical residential tracks will include: • Applying VRV/VRF technology • A review of new HFO and hydrocarbon refrigerants • Performance-based commercial retrofits.The Comfortech Exhibit Hall will be open Sept. 21-22, with the HVAC industry’s newest and most innovative products, and interactive events.

A twist on the Annual Executive Leadership Symposium will address “NEW Directions for 2017,” and include a panel discussion on how to enter and succeed in new lines of HVAC business, such as home performance contracting, VRF/VRV, smart homes, alternative energy, and energy management.

contributions to the HVACR industry. Comfortech will feature entertaining social events, including a night of good times at the Philly Field House, sponsored by NORTEK Global HVAC.