Casteel Heating and Cooling Revs Things Up for Kids

Casteel Heating and Cooling, Marietta, GA, a Trane Comfort Specialist, recently made a unique contribution to a local community event. While they didn't set any new land speed records, they did get noticed. For the Cobb County Candy Parade, company employees transformed a Trane XL16i air conditioner into a go cart.

Terry McIver

Nov. 1, 2009

“As a participant in the parade, it's always a challenge to standout from the other floats and entries,” says John Hillis, vice president.

“Our goal was to elevate both the Trane and Casteel brands by standing out from the crowd. From the feedback we're receiving we accomplished our mission,” Hillis says.

“When current customers call to make a service appointment, they mention the go cart. We're also receiving calls from potential customers that remembered us from the parade.” casteelair.com

About the Author

Terry McIver

Content Director - CB

A career publishing professional, Terence 'Terry' McIver has served three diverse industry publications in varying degrees of responsibility since 1987, and worked in marketing communications for a major U.S. corporation.He joined the staff of Contracting Business magazine in April 2005.

As director of content for Contracting Business, he produces daily content and feature articles for CB's 38,000 print subscribers and many more Internet visitors. He has written hundreds, if not two or three, pieces of news, features and contractor profile articles for CB's audience of quality HVACR contractors. He can also be found covering HVACR industry events or visiting with manufacturers and contractors. He also has significant experience in trade show planning.