The 'Trusted Authority' Approach in Contracting

The contracting industry is no longer just about the tools, the equipment, and getting the job done properly. It's a superior customer experience that differentiates your brand as a "Trusted Authority" in the marketplace.

This week, Drew Cameron defines the Trusted Authority approach and how to stand out from your competitors by building connections, evoking emotion, and facilitating action with your customers.

 All that and more on this week's episode of Cracking the Code, free for all until 1/29/21 at EGIA.org/CBS-Show.