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Contractor University’s Cracking the Code Weekly Show: Make Your Value Visible to Homeowners

Oct. 26, 2023
How certifying your business builds its value in the eyes of the customer.

You work hard, offer quality services and treat customers like people not because you like it, but because it's the right thing to do.

But how do potential customers know you operate with integrity when comparing your business with others?

This week, Drew Cameron sits down with Cynthia Adams, CEO and co-founder of Pearl Certification, to explain how certifying your business builds its value in the eyes of the customer, as well as an overall discussion on why consumers choose to hire the companies they do.

 All that and more on this week’s episode of Cracking the Code – watch, free for all until November 3rd, at MyContractorUniversity.com/CBS-Show.

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About the Author

Drew Cameron | President

Drew Cameron is billed as America’s Most Sought-After Sales and Marketing Strategy and Success Advisor to Home Services Contractors. He is also president of both Flow Odyssey and Energy Design Systems, LLC; the premier alliance providing industry-leading marketing and sales consultative support as well as sales recruiting, training, coaching, software tools and performance enhancement for Home Services Contactors.

BOTTOM LINE: They help contractors get profitable and grow if desired. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a Board member, Foundation Board Trustee, and a Contractor University Founder and Faculty member for Electric and Gas industries Association (EGIA); and president of the Cameron Family Foundation. Contact Drew at 610-745-7020; [email protected].