Contractor University’s Cracking the Code Weekly Show: HVAC Buying Psychology
High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!
This week on Cracking the Code, New York Times bestselling author Weldon Long discusses alleviating price concerns by empowering customers with multiple options so that they can find a system they can both enjoy and afford.
All that and more on this week’s episode! Watch, free for everyone through June 20th, at MyContractorUniversity.com/CBS-Show.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.