• Newsletter Subscriptions
  • Magazine Subscription

    • Latest from Contracting Business Success

    tifonimages/iStock/Getty Images Plus
    clouds_with_data_streams
    Sjale/iStock/Getty Images Plus
    125097122 © Bogdanhoda | Dreamstime.com
    spb2015/Getty Images
    Silver Bullet Price Page Inc.
    Photo 20169909 © Vladischern | Dreamstime.com
    Photo 47091378 © Vvoevale Dreamstime.com
    LorenzoAntonucci/iStock/GettyImagesPlus
    666b2090e7aff3364239ce4f Speaking With Psychologist
    1. Contracting Business Success

    Contractor University’s Cracking the Code Weekly Show: HVAC Buying Psychology

    June 14, 2024
    Weldon Long describes why offering multiple pricing options empowers customers towards a decision.

    High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!

    EGIA
    Weldon Long
    Weldon Long

    This week on Cracking the Code, New York Times bestselling author Weldon Long discusses alleviating price concerns by empowering customers with multiple options so that they can find a system they can both enjoy and afford.

    All that and more on this week’s episode! Watch, free for everyone through June 20th, at MyContractorUniversity.com/CBS-Show.

     

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.