• Newsletter Subscriptions
  • Magazine Subscription

    • Latest from Contracting Business Success

    Leo Patrizi/iStock/Getty Images
    phone_users
    koumaru/iStock/Getty Images Plus
    asian_man_behind_counter
    304945176 © Bardushkaphotostock | Dreamstime.com
    dreamstime_l_304945176
    Stockseller_ukr / iStock/Getty Images Plus
    shaking_hands
    Schlosser
    Past & Present
    towfiqu ahamed/iStock/Getty Images Plus
    stack_of_shirts
    winter_and_fall
    158087039 | ©Elnur | Dreamstime.com
    Dusan Petkovic/iStock/Getty Images Plus
    customer_and_tech_shaking_hands
    chanakon laorob/iStock/Getty Images Plus
    66c64260c2341819d1b42928 Happy Tech Aug23
    1. Contracting Business Success

    Contractor University’s Cracking the Code Weekly Show: How to Get Technicians to Sell

    Aug. 22, 2024
    Learn how to get technicians to embrace a service mindset and feel comfortable suggesting upgrades.

    Take it to the bank: Your next customer has already had a bad experience with a salesperson.

    They may feel apprehensive, even suspicious dealing with another one. But your technicians are in the home to focus on problem-solving — and since they’re experts in their field — they may be in a unique position to help your customers feel safe and at ease.

    EGIA
    Weldon Long, left and Russ Horrocks.
    Weldon Long, left and Russ Horrocks.

    In this week’s episode of Cracking the Code, Contractor University faculty members Russ Horrocks and Weldon Long explain how to get technicians to embrace a service mindset and feel comfortable offering service upgrades to customers.

    All that and more on this week’s episode! Watch, free for everyone through August 29th, at MyContractorUniversity.com/CBS-Show.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.