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    1. Contracting Business Success

    Contractor University’s Cracking the Code Weekly Show: What is Price Conditioning?

    Sept. 27, 2024
    How to prevent 'sticker shock' related to this major home investment.

    Most customers will only buy a new heating and cooling system one or two times in their entire life, so contractors must address their price concerns with care and consideration.

    EGIA
    Drew Cameron
    Drew Cameron

    In this week’s episode of Cracking the Code, Contractor University faculty member Drew Cameron explains how he presents his price sheet to prevent sticker shock and make customers feel comfortable talking about a major financial investment in their home.

    All that and more on this week’s episode! Watch, free for everyone through October 3rd, at MyContractorUniversity.com/CBS-Show.

    About the Author

    Drew Cameron | President

    Drew Cameron is billed as America’s Most Sought-After Sales and Marketing Strategy and Success Advisor to Home Services Contractors. He is also president of both Flow Odyssey and Energy Design Systems, LLC; the premier alliance providing industry-leading marketing and sales consultative support as well as sales recruiting, training, coaching, software tools and performance enhancement for Home Services Contactors.

    BOTTOM LINE: They help contractors get profitable and grow if desired. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a Board member, Foundation Board Trustee, and a Contractor University Founder and Faculty member for Electric and Gas industries Association (EGIA); and president of the Cameron Family Foundation. Contact Drew at 610-745-7020; [email protected].

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.