HVACR in the GROOVY '60s

At the dawn of the 1960s, Refrigeration Industry had been renamed The REFRIGERATION & AIRCONDITIONING BUSINESS, to be more in-step with the industry's move beyond food preservation technology. 

With a new name, our editorial content was expanded to include commercial HVAC applications, to accompany the publication's medium/low temp refrigeration content. As nire businesses were being started, they needed solid information. so the editors published a series called "Project Upgrade," which provided monthly articles on business managment topics, such as the importance of brand loyalty, market data and warranties.

We continue our retrospective on our 80-year history as a leading HVACR trade journal. We hope you dig this look back on some of our content from the decade of paisley and pop art. CLICK THROUGH THE GALLERY ABOVE.