Powering the Future: LG ProDirect Portal Simplifies Home Electrification for Contractors

LAS VEGAS — To help streamline the adoption of home electrification solutions, LG Electronics USA has launched LG ProDirect, a new online portal designed to empower contractors with seamless access to cutting-edge energy-saving products, from heat-pump enabled laundry systems, water heaters, and HVAC systems to induction ranges and cooktops and more.

Unveiled this week at the 2025 NAHB International Builders Show, this exclusive, invitation-only platform presents a direct-to-contractor solution, ensuring that professionals working in residential energy, plumbing, HVAC, and electrification programs have access to LG's innovative technology and eligible utility rebates and government incentives.

As builders across America continue to embrace electrification, LG ProDirect aims to simplify the process of contractors acquiring high-performance products like induction cooktops, heat pump laundry, QuadWash dishwashers, heat pump water heaters, HVAC systems, and other ENERGY STAR-certified appliances. The energy-saving potential of LG's home electrification products is further enhanced by LG's ThinQ Energy smart home solution, which proactively optimizes home consumption and helps homeowners maximize savings on utility bills.

Designed to help bridge the gaps between contractors, distributors, utilities, and consumers, LG ProDirect provides contractors with numerous exclusive benefits, including:

• Complete home electrification for customers: Contractors can now provide clients with easy access to LG's full suite of home electrification products, such as heat pump HVAC, water, and laundry solutions, ENERGY STAR-certified appliances, and more, delivered directly to the job site.
• Cost savings: As utility rebate programs are traditionally only offered to distributors, LG ProDirect now enables contractors of all sizes to take advantage of rebates and other financial incentives, making energy-efficient solutions more accessible and cost-effective for their building projects and clients.
• Hands-on training and troubleshooting: With LG ProDirect, users can take advantage of training opportunities to learn about LG products, get the technical know-how for installations and troubleshooting, learn best practices for integrating LG products into energy-efficient home upgrades, and access technical support.
• Marketing tools for business growth: Within the portal, contractors can access brochures, images, videos, and co-branding opportunities to help generate leads and grow their business. They can also receive rebate notifications, newsletters, new product launch alerts, invitations to ProDirect events, and more.

LG ProDirect is an invitation-only platform, ensuring that qualified contractors gain access to LG's full suite of home electrification products. Leads are sourced through utility programs, and approved contractors receive exclusive invitations to join the portal.

For more information on LG ProDirect, visit https://prodirect.us.lg.com.