The peak heating season is the prime time of the year for central humidifier sales.
How and why you sell humidifiers is really just a number of questions, and here they are:
What is the driest place on Earth?
The relative humidity of a home in the United States on a 10 degree day, with the forced-air furnace blowing, can be in the single digits!
Why do you get sick more often in the winter than you do the rest of the year?
Is it because there are more germs? No! There are fewer germs in the winter than during any other season! When the temperature outside is below freezing, all germs have been killed by the cold. Everything outdoors is sterile!
At 70F, for every 10% you increase the indoor relative humidity, you increase the 'apparent temperature' approximately 1F.
How does the body’s immune system work?
Your sinus cavities, throat, and lungs are protected by a mucous membrane, which continuously secretes a protective layer of mucus. Inhaled a contaminants, such as cold germs and flu virus, attach to the mucus which drains down your throat and into your stomach, where they are chemically destroyed by the acid in your stomach.
When you enter an environment with a low relative humidity, the moisture is sucked from your body, and you feel it in the wettest parts of your body first – your sinuses, your throat, and your eyes.
Your mucous membranes are paper thin and very fragile. When they dry out, they crack. When they crack, they open a direct channel into the blood stream.
This means that, in the winter, when you blow your nose and see blood in the handkerchief, you’ve got to get some moisture to your mucous membranes immediately.
Have you ever said, “I’ve got that feeling in the back of my throat that I get when I’ve got a cold coming on”? That’s a dry spot in your throat, which means you’ve got a crack in your throat’s mucous membrane, and yes, you’re in serious danger of being infected with a cold germ, flu virus, or worse. The immediate solution is start gargling with salt water a few times per hour for the rest of the day and to spray sterile saline solution into your nose.
The way to prevent all of this from happening is to keep the humidity at the proper level at all times. That’s best done with a central humidifier.
How does the body regulate its temperature?
Your body is continuously generating heat. It regulates the temperature by constantly secreting moisture in the form of perspiration, which evaporates. As the perspiration evaporates, it absorbs heat from your skin. The drier the air, the more rapid the rate of evaporation and the quicker your body cools itself.
You have a much better chance of selling a humidifier when you take it out of the box, bring it inside, and put it in their hands.
When you’ve got the forced-air heat running and feel a little chilly, you turn the heat up, which dries the indoor air all the more, causing your body to kick into high “cooling mode.”
What’s the lowest-cost way to lower your heating bills?
When you’re feeling chilly, check the indoor humidity level before raising your thermostat setting. At 70F, for every 10% you increase the indoor relative humidity, you increase the “apparent temperature” approximately 1F. For every 1F that you reduce your thermostat setting, you save approximately 5% on your energy consumption. This means that consumers can save 20-30% or more on their heating costs on the coldest days and nights of the winter…and be more comfortable and healthier, and extend the useful life of their home and furnishings!
Why door floors creak, wooden furniture fall apart and wallpaper and curtains wear out, when no one even touches them?
Answer: They dry out.
The low-cost solution: Proper humidification.
Simple sales tips:
Don’t talk about humidifiers. Show them. You have a much better chance of selling a humidifier when you take it out of the box, bring it inside, and put it in their hands.
Put a humidifier at the bottom of every list of recommendations for every customer who doesn’t already have one. Each technician will probably see at least 250 customers over the winter months. If just one out of every ten people buy one, you’ll sell at least 25 humidifiers per technician this winter.
Learn to ask leading questions that bear on a need for humidification, such as:
• Are you concerned about the forced air heat drying out the wood and glue in your piano and damaging it?
• If there were a way to lower your heating costs without buying a new furnace, would you want to know more about it?
• If there were a way that you could feel more comfortable in the winter without buying a new furnace, would you want to know more about it?