An article appearing today on Forbes online explains why heating and air conditioning contractors must rely less on traditional marketing, increase their presence on the Internet, and shift from a pay-per-click to a Search Engine Optimization strategy.
Author Randy Soderman writes that the vast majority of homeowners are going direct to the internet to find a local business. SEO works, he writes, because competition for the first-page organic spots is far less competitive than competing for HVAC ads.
Find the story HERE.