• Newsletter Subscriptions
  • Magazine Subscription
    1. Service

    MSCA Stars Explore Marketing, Branding Topics at Summit

    May 1, 2009
    The Mechanical Service Contractors of America (MSCA) hosted its Second Annual MSCA STAR Summit this month in Las Vegas, NV. The meeting included a tour

    The Mechanical Service Contractors of America (MSCA) hosted its Second Annual MSCA STAR Summit this month in Las Vegas, NV. The meeting included a tour of the largest Leadership in Energy and Environmental Design (LEED®)-certified building in the world and setting strategies for the challenging year ahead.

    Forty of MSCA's highly-qualified MSCA STARS convened at the Palazzo Resort Hotel in Las Vegas, to attend educational sessions focused on marketing and branding in a challenging economic environment. The event included a tour of the heating and cooling command center for the Palazzo center, which the U.S. Green Building Council (USGBC) says is four times the size of the second-largest LEED® certified building.

    Chris Klehm, faculty member for USGBC's LEED® program, described key aspects of the American Recovery and Reinvestment Act of 2009, that are important to service contractors. contractingbusiness.com/news/msca_contractors_summit_0417/

    About the Author

    Terry McIver | Content Director - CB

    A career publishing professional, Terence 'Terry' McIver has served three diverse industry publications in varying degrees of responsibility since 1987, and worked in marketing communications for a major U.S. corporation.He joined the staff of Contracting Business magazine in April 2005.

    As director of content for Contracting Business, he produces daily content and feature articles for CB's 38,000 print subscribers and many more Internet visitors. He has written hundreds, if not two or three, pieces of news, features and contractor profile articles for CB's audience of quality HVACR contractors. He can also be found covering HVACR industry events or visiting with manufacturers and contractors. He also has significant experience in trade show planning.