The Service Roundtable, an Internet based contractor group serving air conditioning and plumbing, recorded more than one million page loads on March 17. The site is 18 months old. “Aside from being one more milestone, the volume of activity measured through clicks shows the vibrancy of the site.” said Service Roundtable CEO, Matt Michel. “More significant are the 10,000 downloads of Service Roundtable sales, marketing, and business tools that we’re recording every month. Contractors are using the Service Roundtable’s library of direct mail pieces, training tools, newsletters, and so on to boost sales, drop more to the bottom line, and save time. The Service Roundtable is working.” At current levels of activity and growth, Michel predicts that the Service Roundtable will record another million clicks before the end of the summer. Serving the HVAC and plumbing industries, the Service Roundtable is the world’s largest and fastest growing private contractor group. Memberships for either trade are available for $50 on a monthly basis or less on an annual basis. For more information visit their website at