If your service technicians run spring tune-up calls in a routine manner and don’t sell any additional work, these calls can lose money. Or, they can be run in a way that makes them your most profitable calls.
Your residential HVAC service technicians shouldn't go into a customer's house to educate them. The techs should allow home owners to draw information out of them. This WILL help them close more sales....More
When it comes to closing and HVAC sale, we often are too "talky" in an effort to help consumers make informed decision. STOP! It Doesn't work. Here are tips to help you close more HVAC sales faster....More
There are five aspects about salesmanship that are often misunderstood: enthusiasm, showmanship, the concept that more is better, body language, and making multiple closing attempts. Let's shed some light on these....More
Since the direct mail piece was HVAC related, I read it. It was one of the worst I have seen in a long time. Here is the first of two articles listing common mistakes I frequently observe in contractor direct mail....More
Ecoflex uses a layered, closed-cell, polyethylene-foam insulation and HDPE corrugated outer jacket to provide a long-term retrofit solution. The product’s flexibility convinced the client it would solve his problems....More